Bright, Kuan & Chen front Calvin Klein Underwear Campaign

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The Fashionisto

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Published August 11, 2023

Bright Vachirawit Calvin Klein Campaign 2023 Shirtless JeansPin
Bright Vachirawit fronts Calvin Klein’s latest campaign for its Future Shift underwear. Photo: Park Jongha / Calvin Klein

Calvin Klein has just pulled the curtain back on its new men’s underwear campaign. This advertisement sees actor Kuan Chen, model Uta Uchida, and actor Bright Vachirawit as the faces of Calvin Klein’s Future Shift and Stencil Logo lines. Park Jongha captures the essence of Kuan and Bright, while Greg Chong Sinhang lends his artistic vision to photograph Uta.

Calvin Klein Underwear Campaign

Kuan Chen Calvin Klein Underwear Campaign 2023Pin
Taking the spotlight, Kuan Chen stars in Calvin Klein’s underwear campaign, wearing its Future Shift line. Photo: Park Jongha / Calvin Klein

The Future Shift line is at the forefront of innovation and comfort in men’s underwear. Designed to move without friction, these micro low-rise trunks, crafted with a stretch cotton blend, ensure a flawless fit. A logo waistband adds the final touch while Calvin Klein continues its commitment to modern, body-conscious, and alluring style.

Uta Uchida appears in Calvin Klein's underwear campaign.Pin
Uta Uchida appears in Calvin Klein’s underwear campaign for its Stencil Logo line. Photo: Greg Chong Sinhang / Calvin Klein

Adding to this innovative collection, the Stencil Logo line brings a touch of iconic branding to men’s underwear. Relaxed boxers and signature briefs, adorned with the prominent Calvin Klein logo waistband, are engineered to move seamlessly, providing the perfect fit for which Calvin Klein is famous.

Bright Vachirawit Calvin Klein Campaign 2023 ShirtlessPin
Calvin Klein ambassador Bright Vachirawit stars in a new campaign for the iconic label. Photo: Park Jongha / Calvin Klein

These two lines represent more than just the evolution of men’s underwear; they signal Calvin Klein’s unyielding dedication to creating modern and comfortable wear. With an array of designs ranging from Future Shift’s micro low-rise trunks to Stencil Logo’s relaxed boxers, the brand clearly focuses on today’s man’s needs.

Kuan Chen wears Stencil Logo underwear by Calvin Klein for the brand's new campaign. Pin
Kuan Chen wears Stencil Logo underwear by Calvin Klein for the brand’s new campaign. Photo: Park Jongha / Calvin Klein

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