Justin Bieber, Kendrick Lamar + More Star in Calvin Klein Campaign

Justin Bieber 2016 Calvin Klein Campaign Underwear Statue Pose
Justin Bieber flaunts in his Calvin Klein underwear for the brand’s spring-summer 2016 campaign.

Calvin Klein’s social media domination continues with the launch of its spring-summer 2016 campaign. The iconic brand has recruited singers, rappers, models and more to front the advertising campaign. Championing its hashtag #mycalvins, the campaign made its debut via the stars’ social media accounts. Photographed by Tyrone Lebon, the outing reunites Calvin Klein with Justin Bieber and Sung Jin Park. New personalities featured by the label include Kendrick Lamar, Joey Bada$$ and Fetty Wap.

Related: 90s Redux | Calvin Klein Jeans T-Shirts

Discussing the campaign this season, Calvin Klein, Inc. CMO Melisa Goldie shares, “This campaign is representative of how culture is evolving as we speak. We’re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation.”

Goldie continues, “Millennials reject labels when it comes to their own identities, and they want products that are personalized and individual, which we’re achieving as Calvin Klein moves toward further establishing itself as a lifestyle-centric global brand. To do that, we have to recognize that people don’t want traditional one-sided advertising anymore. Instead, they want to participate in campaigns that capture their imagination. With this campaign, we feel we have created something that truly illustrates the future of the brand, and captures the current youth culture zeitgeist.”

Calvin Klein Spring/Summer 2016 Campaign

Calvin Klein 2016 Spring Summer Campaign Kendrick Lamar
Kendrick Lamar takes a selfie for Calvin Klein’s spring-summer 2016 campaign.
Calvin Klein 2016 Spring Summer Campaign Sung Jin Park 1
Model Sung Jin Park appears in Calvin Klein’s spring-summer 2016 campaign.
Joey Bada$$ is ready for questions as one of the stars of Calvin Kleins spring-summer 2016 campaign.
Joey Bada$$ is ready for questions as one of the stars of Calvin Klein’s spring-summer 2016 campaign.
Calvin Klein Justin Bieber 2016 Campaign Underwear Bed
Justin Bieber rocks Calvin Klein underwear in bed for the label’s spring-summer 2016 campaign.
Fetty Wap appears in Calvin Kleins spring-summer 2016 campaign.
Fetty Wap appears in Calvin Klein’s spring-summer 2016 campaign.

Calvin Klein Spring/Summer 2016 Campaign Video

Justin Bieber x Calvin Klein Underwear

Justin Bieber poses for a selfie, revealing his Calvin Klein underwear.
Justin Bieber poses for a selfie, revealing his Calvin Klein underwear.

Justin Bieber has been Calvin Klein’s most active celebrity supporter over the last couple of years. From fronting multiple campaigns for the brand to flashing his briefs over Instagram, Justin Bieber and his Calvin Klein underwear have been near inseparable.

Justin Bieber strips down to his Calvin Klein underwear for Fashion Rocks 2014.
Justin Bieber strips down to his Calvin Klein underwear for Fashion Rocks 2014.
Sagging, Justin Bieber poses for a picture with Usher, showing off the waistband of his Calvin Klein underwear.
Sagging, Justin Bieber poses for a picture with Usher, showing off the waistband of his Calvin Klein underwear.
A photo from Justin Bieber's Calvin Klein Underwear campaign.
A photo from Justin Bieber’s Calvin Klein Underwear campaign.
Justin Bieber join Kendall Jenner for American Vogue.
Justin Bieber join Kendall Jenner for American Vogue.
Justin Bieber flashes the waistband of his Calvin Klein underwear.
Justin Bieber flashes the waistband of his Calvin Klein underwear.
Justin Bieber manages to expose his Calvin Klein underwear in his campaign for Calvin Klein Jeans.
Justin Bieber manages to expose his Calvin Klein underwear in his campaign for Calvin Klein Jeans.
Justin Bieber runs in his Calvin Klein underwear for his Ill Show You music video.
Justin Bieber runs in his Calvin Klein underwear for his I’ll Show You music video.

Recent Updates

Maluma, Lee Minho, Matteo Berrettini, and Khaby Lame front BOSS' spring 2023 campaign.

Maluma, Min-ho, Berrettini & Lame Front BOSS Spring Campaign

BOSS is making a splash with its fresh spring-summer 2023 men's campaign. Featuring renowned celebrities, the German fashion brand delves ...
Read More
Shining in a gold sequin top and shimmering blazer, James Bay appears in Man About Town.

James Bay Rocks Bold Versace, Celine + More for Man About Town

The talented English singer-songwriter James Bay takes the spotlight in Man About Town's latest cover shoot, perfectly captured by photographer ...
Read More
Mr Porter Discovers the Allure of Murray Bartlett

Mr Porter Discovers the Allure of Murray Bartlett

Murray Bartlett is drawing considerable attention with his standout performances in The White Lotus, The Last of Us, and Welcome ...
Read More
Going sartorial, Måneskin poses in Gucci suits for their GOSSIP music video.

Måneskin Go Sartorial in Gucci for ‘GOSSIP’ Music Video

Italian rock band Måneskin is no stranger to the allure of Gucci. After gracing screens everywhere with their dramatic music ...
Read More
Patrick Dempsey collaborates with Porsche Design for limited-edition sunglasses.

Patrick Dempsey is Revving Up to Hit the Road with Porsche Design Collab

Patrick Dempsey is back in the spotlight as Porsche Design's brand ambassador. The actor has now taken his partnership to ...
Read More
Brad Pitt, Austin Butler + More Bring Their Best Performance to W

Brad Pitt, Austin Butler + More Bring Their Best Performance to W

W magazine mesmerizes us yet again with its 2023 Best Performances issue, and its cover stars are more captivating than ...
Read More