Justin Bieber Fronts Calvin Klein Underwear Campaign

The Fashionisto


Published January 6, 2015


After rumors and stripping down to his Calvin Klein underwear at Fashion Rocks, it’s official. Justin Bieber is the latest celebrity face of Calvin Klein. The singer has been tapped to star in Calvin Klein’s spring-summer 2015 advertising campaign for both its Underwear and Jeans lines. Bieber’s new ads channel the energy of Mark Wahlberg’s 1990s campaign for the brand. Joined by blonde bombshell Lara Stone, Bieber was shot for the new black & white campaign by photography duo Mert & Marcus.

Calvin Klein Inc. chief marketing office Melisa Goldie shares, “Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns. Justin’s global recognition, expressed affinity for the brand and powerful persona bring a compelling energy to our jeans and underwear brands.” Adding his own sentiments, Bieber says that he is “a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of like a dream come true. This is the beginning of an exciting new year for me personally and professionally and being a part of this campaign has been a fantastic opportunity and experience.” Still on the horizon for Bieber is his project with Karl Lagerfeld.




Justin Bieber shares an image, posing with his new Calvin Klein ad images.
Justin Bieber shares an image, posing with his new Calvin Klein ad images.

Recent Updates

Justin Timberlake Louis Vuitton Yayoi Kusama Collection 2023 DPS Campaign

Justin Timberlake Stars in Louis Vuitton x Yayoi Kusama Ad

Following a collection drop that paid homage to Yayoi Kusama's signature metal and painted dots, the inimitable Japanese artist joins forces with Louis Vuitton for another ...
Read More
Pedro Pascal Disney The Mandalorian 2023

Pedro Pascal’s Retro-Inspired Style at The Mandalorian Event

This month, the third season of The Mandalorian debuted on Disney+. The entertainment company marked the moment with a spectacular launch event ...
Read More
OMEGA Aqua Terra Shades Timepiece Campaign Eddie Redmayne

Eddie Redmayne for OMEGA: Aqua Terra Shades Collection

In a captivating display of elegance, OMEGA unveils the Aqua Terra Shades campaign, with the inimitable Eddie Redmayne taking center stage. Gracing the advertisement ...
Read More
Chris Pine Bally Suit

Chris Pine’s Emerald Moment: A Bally Fashion Statement at SXSW

At the 2023 SXSW, Chris Pine graced the step-and-repeat for the highly anticipated World Premiere screening of his latest movie, ...
Read More
Aaron Taylor-Johnson is Magnetic in New Calvin Klein Advert

Aaron Taylor-Johnson is Magnetic in New Calvin Klein Advert

In the latest development from Calvin Klein, all eyes are fixated on Aaron Taylor-Johnson, who has been chosen as the ...
Read More
Central Cee Highsnobiety Photoshoot 2023 JEKEUN Jacket

Central Cee for Highsnobiety: The Rapper’s Take on Fame

British rapper Central Cee takes center stage in Highsnobiety's thirtieth issue, showcasing his unique style and perspective on fame. Photographed by Joe Cruz, ...
Read More