Memories of Beauty: Cai Xukun & Bai Yufan Front Prada Campaign

Taking hold of a Prada leather bag, Cai Xukun fronts the brand's Lunar New Year 2023 campaign.
Taking hold of a Prada leather bag, Cai Xukun fronts the brand’s Lunar New Year 2023 campaign. Photo: Nick Yang / Prada

Prada is honoring the Year of the Rabbit with its unforgettable campaign, “Memories of Beauty.” Singer Cai Xukun and actor Bai Yufan encompass Prada’s vision for this special occasion by embodying the qualities symbolized by rabbits: gentle, elegant, and contemplative. This stylish homage to Lunar New Year reinforces Prada as a timeless leader in fashion.

Donning an elegant suit, Bai Yufan stars in the 2023 Prada Lunar New Year campaign.
Donning an elegant suit, Bai Yufan stars in the 2023 Prada Lunar New Year campaign. Photo: Nick Yang / Prada

Prada 2023 Lunar New Year Campaign

Prada enlists the vision of up-and-coming photographer Nick Yang to shoot its 2023 Lunar New Year campaign. His images are renowned for encapsulating poetic beauty, depicting life’s surreal and sensual aspects with remarkable precision. For this unique collaboration, he photographed Cai Xukun and Bai Yufan as they contemplated a balancing act between their past, present, and future experiences.

Cai Xukun is a sleek vision in black for the Prada Lunar New Year 2023 campaign.
Cai Xukun is a sleek vision in black for the Prada Lunar New Year 2023 campaign. Photo: Nick Yang / Prada

Prada’s Lunar New Year campaign represents the meticulous attention to detail. Cai Xukun and Bai Yufan exude elegance in their wardrobe choices of black and white pieces that feature sleek, minimalistic lines. Prada also highlights its accessories offering, from sunglasses to leather bags—all of which follow the same aesthetic as the clothing worn.

Bai Yufan wears a modern black look for the 2023 Prada Lunar New Year campaign.
Bai Yufan wears a modern black look for the 2023 Prada Lunar New Year campaign. Photo: Nick Yang / Prada
Reuniting with Prada, Cai Xukun rocks sunglasses for the Italian brand's Lunar New Year 2023 campaign.
Reuniting with Prada, Cai Xukun rocks sunglasses for the Italian brand’s Lunar New Year 2023 campaign. Photo: Nick Yang / Prada

Recent Updates

Tom Brady makes a sleek statement in a Tom Ford nappa plonge café racer jacket at the Los Angeles premiere of 80 for Brady.

Tom²: Tom Brady Sports Tom Ford at 80 for Brady Premiere

Tom Brady was enthusiastic on January 31, 2023, as he stepped onto the football-inspired red carpet at the Los Angeles ...
Read More
Chris Hemsworth waves, revealing a glimpse at his wedding band. Photo: ChinaImages / Shutterstock

Discover 7 Male Celebrities with Chic Wedding Rings

Love, proposals, and weddings are truly captivating occasions—and the engagement ring worn is often at the center of attention. But ...
Read More
Making the case for stylish contrast, Dwyane Wade wears Versace's VE2251 sunglasses for the fashion brand's spring 2023 eyewear campaign.

Dwyane Wade is the Star of Versace’s Eyewear Campaign

Versace enlists the former professional basketball player Dwyane Wade as the star of its spring 2023 eyewear campaign for men ...
Read More
Sitting on a chair from Studio Stefanovicz, José Loreto wears silk shirt Dolce & Gabbana , pants Dior Men, shoes Zegna, and accessories Crayons Jewelry.

Jóse Loreto Sizzles in Designer Style for L’Officiel Hommes Brasil

José Loreto appears suave as he graces the cover of L'Officiel Hommes Brasil in a dapper brown ensemble from the ...
Read More
Maluma, Lee Minho, Matteo Berrettini, and Khaby Lame front BOSS' spring 2023 campaign.

Maluma, Min-ho, Berrettini & Lame Front BOSS Spring Campaign

BOSS is making a splash with its fresh spring-summer 2023 men's campaign. Featuring renowned celebrities, the German fashion brand delves ...
Read More
Shining in a gold sequin top and shimmering blazer, James Bay appears in Man About Town.

James Bay Rocks Bold Versace, Celine + More for Man About Town

The talented English singer-songwriter James Bay takes the spotlight in Man About Town's latest cover shoot, perfectly captured by photographer ...
Read More