Memories of Beauty: Cai Xukun & Bai Yufan Front Prada Campaign

The Fashionisto

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Published January 5, 2023

Taking hold of a Prada leather bag, Cai Xukun fronts the brand's Lunar New Year 2023 campaign.Pin
Taking hold of a Prada leather bag, Cai Xukun fronts the brand’s Lunar New Year 2023 campaign. Photo: Nick Yang / Prada

Prada is honoring the Year of the Rabbit with its unforgettable campaign, “Memories of Beauty.” Singer Cai Xukun and actor Bai Yufan encompass Prada’s vision for this special occasion by embodying the qualities symbolized by rabbits: gentle, elegant, and contemplative. This stylish homage to Lunar New Year reinforces Prada as a timeless leader in fashion.

Donning an elegant suit, Bai Yufan stars in the 2023 Prada Lunar New Year campaign.Pin
Donning an elegant suit, Bai Yufan stars in the 2023 Prada Lunar New Year campaign. Photo: Nick Yang / Prada

Prada 2023 Lunar New Year Campaign

Prada enlists the vision of up-and-coming photographer Nick Yang to shoot its 2023 Lunar New Year campaign. His images are renowned for encapsulating poetic beauty, depicting life’s surreal and sensual aspects with remarkable precision. For this unique collaboration, he photographed Cai Xukun and Bai Yufan as they contemplated a balancing act between their past, present, and future experiences.

Cai Xukun is a sleek vision in black for the Prada Lunar New Year 2023 campaign.Pin
Cai Xukun is a sleek vision in black for the Prada Lunar New Year 2023 campaign. Photo: Nick Yang / Prada

Prada’s Lunar New Year campaign represents the meticulous attention to detail. Cai Xukun and Bai Yufan exude elegance in their wardrobe choices of black and white pieces that feature sleek, minimalistic lines. Prada also highlights its accessories offering, from sunglasses to leather bags—all of which follow the same aesthetic as the clothing worn.

Bai Yufan wears a modern black look for the 2023 Prada Lunar New Year campaign.Pin
Bai Yufan wears a modern black look for the 2023 Prada Lunar New Year campaign. Photo: Nick Yang / Prada
Reuniting with Prada, Cai Xukun rocks sunglasses for the Italian brand's Lunar New Year 2023 campaign.Pin
Reuniting with Prada, Cai Xukun rocks sunglasses for the Italian brand’s Lunar New Year 2023 campaign. Photo: Nick Yang / Prada

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