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Prada

Prada is an Italian fashion house that Mario Prada founded in 1913. Called Fratelli Prada initially, the label was known as a leather goods shop that imported British goods. Luisa Prada took the company over from her father and passed it on to her daughter Miuccia Prada.

Joining the fashion house in 1970, Miuccia helped shape the label into its contemporary image. Working with her future husband Patrizio Bertelli, Miuccia discontinued Prada’s importing of English goods and focused on creating their own. For example, Miuccia released a collection of backpacks and totes in 1979.

By 1985, Prada was making waves in the fashion industry with Miuccia’s “classic Prada handbag” and the introduction of footwear. The nineties saw the launch of Prada menswear. Prada quickly became known for its clean lines and unique details.

Prada enlists talents Jaehyun Jeong, Vincent Cassel, and Louis Partridge as the stars of its spring-summer 2023 campaign.

Campaigns, Celebrity

Cassel, Jeong & Partridge Star in Prada Spring ’23 Ad

Prada unveils its spring-summer 2023 campaign, featuring the men’s collection by Miuccia Prada and Raf Simons in striking black-and-white imagery. Photographer David Sims captures shots of outstanding talents Vincent Cassel, Jaehyun Jeong, and Louis Partridge …

Reuniting with Prada, Cai Xukun rocks sunglasses for the Italian brand's Lunar New Year 2023 campaign.

Campaigns, Celebrity

Memories of Beauty: Cai Xukun & Bai Yufan Front Prada Campaign

Prada is honoring the Year of the Rabbit with its unforgettable campaign, “Memories of Beauty.” Singer Cai Xukun and actor Bai Yufan encompass Prada’s vision …

Jeff Goldblum, Rami Malek & Damson Idris Front Prada Fall '22 Campaign

Campaigns, Celebrity

Jeff Goldblum, Rami Malek & Damson Idris Front Prada Fall ’22 Campaign

Prada’s fall-winter 2022 campaign features yet another star-studded cast. The Italian label shows off its latest clothing with actors who, according to the brand, “have helped …

Austin Butler Cartier Brand Ambassador 2022

Celebrity, Fashion News, Men's Watches, Movie Style

Austin Butler Becomes Cartier Brand Ambassador, Prada Designs for ‘Elvis’

According to the latest luxury watch news, Cartier has named “Elvis” star Austin Butler as its new brand ambassador. Butler, 30, made the rounds as the star of Baz Luhrmann’s Elvis …

Prada Campaign Tom Holland Spring 2022

Campaigns, Celebrity

Tom Holland Fronts Prada Spring ’22 Campaign (New Images)

Tom Holland is “in the mood for Prada,” as the English actor partners with the fashion house for 2022. Holland appears in Prada’s spring-summer campaign, shot …

Model Adamu Bulus appears in the Prada x adidas lookbook.

Lookbooks

Prada Goes Sporty with Adidas Collaboration

Adidas has teamed up with Prada on a new initiative that combines the German brand’s creative heritage in athletics with the Italian label’s famous craftsmanship. …

Ready for ski season, Claudio Goncalves fronts the Prada Linea Rossa fall-winter 2021 campaign.

Campaigns

Ski Season is Here with New Prada Linea Rossa Campaign

Prada Linea Rossa highlights its iconic red line alongside a vibrant spirit for fall-winter 2021. The brand showcases its red line as a call to action. …

Feels Like Prada: Jaume, Lorenzo + More Front Fall Campaign

Campaigns

Feels Like Prada: Jaume, Lorenzo + More Front Fall Campaign

Prada is all about feelings for fall-winter 2021. The Italian fashion house explores the “emotions and senses, intimacy and tactility” of feelings. Appropriately so, Prada entitles …

Prada enlists Jake Gyllenhaal as the face of its new fragrance, Luna Rossa Ocean.

Campaigns, Celebrity, Men's Cologne

Jake Gyllenhaal Sets Sail for Prada Luna Rossa Ocean Campaign

Prada looks to Jake Gyllenhaal as the face of its newest men’s fragrance. The Italian brand taps the Academy Award-nominated actor to front its Prada Luna Rossa Ocean fragrance. …

Versus Versace

Men's Fashion, Must-Read

A Comprehensive List to the Top Fashion Brands for Men

Good news; if you’re looking for a new addition to your wardrobe or a stylish gift, there are a wide range of fashion brands to …

Prada Builds Upon Long Johns for Fall Collection

Runway Shows

Prada Builds Upon Long Johns for Fall Collection

For fall-winter 2021, Prada looks to approach menswear with more intimacy. Miuccia Prada and Raf Simons consider “the individual: the human body, and its freedom.” …

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