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Prada - Italian Fashion House

Prada is an Italian fashion house, which was founded by Mario Prada in 1913. Originally called Fratelli Prada, the label was known as a leather goods shop, which imported British goods. Luisa Prada took the company over from her father and passed it on to her daughter Miuccia Prada.

Joining the fashion house in 1970, Miuccia helped shape the label into its contemporary image. Working with her future husband Patrizio Bertelli, Miuccia discontinued Prada's importing of English goods and focused on creating their own. For example, Miuccia released a collection of backpacks and totes in 1979.

By 1985, Prada was making waves in the fashion industry with Miuccia's "classic Prada handbag" and the introduction of footwear. The nineties saw the launch of Prada menswear. Prada quickly became known for its clean lines and unique details.

Haroon Sherzad fronts Prada's spring-summer 2021 men's campaign.

Prada Poses Series of Questions for Spring Campaign

Prada explores man and machine's relationship with its spring-summer 2021 men's campaign. The Italian fashion house presents its first collection in collaboration between Miuccia Prada and Raf Simons. Instead of ...
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Gus Kenworthy stars in the fall-winter 2020 Prada Linea Rossa campaign.

Gus Kenworthy Goes Sporty in Prada Linea Rossa Campaign

Prada Linea Rossa looks to American freestyle skier and Olympic silver medalist Gus Kenworthy as the face of its fall-winter 2020 campaign. The Italian brand highlights its clothing range, which ...
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Prada Puts Leisure Front & Center for Spring '21 Collection

Prada Puts Leisure Front & Center for Spring ’21 Collection

Still, in the throes of a worldwide pandemic, it can be hard for fashion brands to market new collections. However, Prada did so with grace with an 11-minute atmospheric film ...
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Daan Duez dons a fall-winter 2020 look from Prada's menswear collection.

Prada’s Up for Auction with Fall ’20 Campaign

Prada's fall-winter 2020 campaign promotes the fashion house's new collaboration with Sotheby's. The luxury label will be hosting an online auction, which features catwalk looks, as well as show artifacts ...
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Jakob Sports Colorful Prada Style in Fashion for Men

Jakob Sports Colorful Prada Style in Fashion for Men

Prada's pastel color story is front and center for an editorial from Fashion for Men. The magazine spotlights fun pieces from the Italian fashion house's spring-summer 2020 collection. Taking to ...
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Remixed: Kristers Dons Prada for ICON Italia

Remixed: Kristers Dons Prada for ICON Italia

Kristers Krumins receives the Italian treatment as he dons a spring wardrobe from Prada in a new story. Vanmossevelde+N photographs Kristers for the pages of ICON Italia. Alternating between the ...
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Past & Future Converge for Prada Fall '20 Collection

Past & Future Converge for Prada Fall ’20 Collection

Prada explores the idea of "Trajectories" with its fall-winter 2020 men's collection. The season takes hold of an uncertain metaphysical hinterland, caught between two poles. Miuccia Prada blends past and ...
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Frank Ocean fronts Prada's spring-summer 2020 men's campaign.

Frank Ocean, Austin Butler & Nicolas Winding Refn Front Prada Spring ’20 Campaign

Prada returns with a new celebrity-driven campaign for its spring-summer 2020 men's collection. The Italian fashion house brings together an eclectic group of entertainers for its outing that is lensed ...
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Model Freek Iven appears in Prada's resort 2020 campaign.

Freek Iven & Yang Hao Star in Prada Resort ’20 Campaign

Prada presents its resort 2020 campaign entitled "Seditious Simplicity." The advertisement seeks out a certain realism with an expression of the style of life, a piece of now. Realness. Working ...
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Prada's New Gothic: Benno Bulang for MatchesFashion

Prada’s New Gothic: Benno Bulang for MatchesFashion

MatchesFashion references the inspiration behind Prada's fall-winter 2019 collection with a new editorial. The luxury retailer delivers "Prada's New Gothic" for a look at Miuccia Prada's take on the world ...
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