Code Human: Cai Xukun Stars in Prada Fall ’19 Campaign

July 17, 2019
Cai Xukun stars in Prada's fall-winter 2019 "Code Human" campaign.
Cai Xukun stars in Prada’s fall-winter 2019 “Code Human” campaign.

Prada collaborates with Chinese multimedia artist Cao Fei to produce a fall-winter 2019 campaign featuring singer Cai Xukun. Also known as Kun, the Chinese singer stars in a science fiction-themed advertisement entitled “Code Human.” Exploring idol culture, Fei discusses how the campaign’s direction developed.

If viewed from an anthropological and sociological perspective, then in this work, I placed Kun, who is a cultural phenomenon, into a futuristic archaeological environment in the ‘Post-Anthropocene’ era, where a perfect man-made KUN lies like a specimen on show in cabinet for visitors to see, says Fei.

Related: Prada Presents the ‘Anatomy of Romance’ for Fall ’19 365 Campaign

The artist continues, In the film, Kun also played a visitor to this ‘Museum of Mankind,’ in the exhibition, he suddenly sees a specimen that looks exactly like himself. Who is imitating who? In the future, this is the ethical questions facing the idea of man-made men. Like clones, it will result in a conflict between the species.

Cai Xukun for Prada “Code Human” Fall/Winter 2019 Campaign

Cao Fei photographs Cai Xukun for Prada's fall-winter 2019 "Code Human" campaign.
Cao Fei photographs Cai Xukun for Prada’s fall-winter 2019 “Code Human” campaign.
Singer Cai Xukun fronts Prada's fall-winter 2019 "Code Human" campaign.
Singer Cai Xukun fronts Prada’s fall-winter 2019 “Code Human” campaign.
Prada enlists singer Cai Xukun to appear in its fall-winter 2019 "Code Human" campaign.
Prada enlists singer Cai Xukun to appear in its fall-winter 2019 “Code Human” campaign.
Donning a fall-winter 2019 look, Cai Xukun appears in Prada's "Code Human" campaign.
Donning a fall-winter 2019 look, Cai Xukun appears in Prada’s “Code Human” campaign.