![Prada Code Human Fall Winter 2019 Campaign 005 Cai Xukun stars in Prada's fall-winter 2019 "Code Human" campaign.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Prada-Code-Human-Fall-Winter-2019-Campaign-005.jpg)
Prada collaborates with Chinese multimedia artist Cao Fei to produce a fall-winter 2019 campaign featuring singer Cai Xukun. Also known as Kun, the Chinese singer stars in a science fiction-themed advertisement entitled “Code Human.” Exploring idol culture, Fei discusses how the campaign’s direction developed.
If viewed from an anthropological and sociological perspective, then in this work, I placed Kun, who is a cultural phenomenon, into a futuristic archaeological environment in the ‘Post-Anthropocene’ era, where a perfect man-made KUN lies like a specimen on show in cabinet for visitors to see,
says Fei.
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The artist continues, In the film, Kun also played a visitor to this ‘Museum of Mankind,’ in the exhibition, he suddenly sees a specimen that looks exactly like himself. Who is imitating who? In the future, this is the ethical questions facing the idea of man-made men. Like clones, it will result in a conflict between the species.
Cai Xukun for Prada “Code Human” Fall/Winter 2019 Campaign
![Prada Code Human Fall Winter 2019 Campaign 001 Cao Fei photographs Cai Xukun for Prada's fall-winter 2019 "Code Human" campaign.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Prada-Code-Human-Fall-Winter-2019-Campaign-001.jpg)
![Prada Code Human Fall Winter 2019 Campaign 004 Singer Cai Xukun fronts Prada's fall-winter 2019 "Code Human" campaign.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Prada-Code-Human-Fall-Winter-2019-Campaign-004.jpg)
![Prada Code Human Fall Winter 2019 Campaign 003 Prada enlists singer Cai Xukun to appear in its fall-winter 2019 "Code Human" campaign.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Prada-Code-Human-Fall-Winter-2019-Campaign-003.jpg)
![Prada Code Human Fall Winter 2019 Campaign 002 Donning a fall-winter 2019 look, Cai Xukun appears in Prada's "Code Human" campaign.](https://www.thefashionisto.com/wp-content/uploads/2019/07/Prada-Code-Human-Fall-Winter-2019-Campaign-002.jpg)