Burberry Prorsum Returns, Daniel Lee Debuts Campaign

The Fashionisto

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Published February 7, 2023

Burberry unveils a campaign under the direction of its new chief creative officer Daniel Lee.Pin
Burberry unveils a campaign under the direction of its new chief creative officer Daniel Lee. Photo: Tyrone Lebon / Burberry

Burberry is ushering in a new era with the arrival of its visionary chief creative officer, Daniel Lee. As he gears up to unveil his highly anticipated debut collection, the iconic fashion house is making a bold statement with a striking new campaign, meticulously crafted under Lee’s direction.

English soccer player Raheem Sterling for Burberry.Pin
English soccer player Raheem Sterling for Burberry. Photo: Tyrone Lebon / Burberry

Return of Burberry Equestrian Logo & Prorsum

With a keen eye for detail and a deep appreciation for heritage, Burberry is wiping the slate clean and re-emphasizing its storied history. Leading the charge is the return of the legendary equestrian logo, complete with a banner labeled Prorsum, marking the return of the beloved line.

Lennon Gallagher for Burberry. Pin
Lennon Gallagher for Burberry. Photo: Tyrone Lebon / Burberry

Burberry Campaign

Elegant and poised, the lens of British photographer Tyrone Lebon captures the latest campaign from fashion giant Burberry. Dubbed the “first creative expression” of the brand’s new creative director, Daniel Lee, the advertisement is a sophisticated composition of iconic London landmarks and a cast of stars handpicked by Lee.

MC Skepta for BurberryPin
MC Skepta for Burberry. Photo: Tyrone Lebon / Burberry

A diverse cast takes center stage in Burberry’s latest campaign, with Raheem Sterling, Lennon Gallagher, Skepta, and Flyn Stone commanding attention with their distinct aura and flair.

Flyn Stone for Burberry. Pin
Flyn Stone for Burberry. Photo: Tyrone Lebon / Burberry

These personalities are draped in the fashion house’s finest heritage essentials, showcasing the timeless appeal of pieces such as the turtleneck, signature check cap, and the iconic trench coat. This advertisement celebrates individuality and the enduring allure of classic design.


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