Caught on Camera is the new campaign Pepe Jeans is launching for fall-winter 2022. Brooklyn Beckham reunites with the fashion brand for its most recent advertising and travels to London for the occasion. While in town, Beckham checks into a local hotel while showcasing Pepe Jeans’ collegiate-inspired styles for the season.
Brooklyn Beckham for Pepe Jeans Fall/Winter 2022 Campaign
For the fall-winter 2022 campaign for Pepe Jeans, photographer Josh Olins photographs Brooklyn Beckham. Olins mixes color and black-and-white photographs for the occasion. Meanwhile, stylist Daniel May is in charge of Beckham’s style. May dresses Beckham in a wardrobe of reinterpreted classics that Pepe Jeans offers for the current season.
This fall, buttoned cardigans, varsity bomber jackets, and striped sweaters are some of the standout items for Pepe Jeans. The label revisits these classics, referencing the preppy style and varsity-inspired fashions that contribute to its heritage. Denim and retro college designs are reimagined through the lens of today’s remix culture to provide exciting new looks.