McQueen
Julien Martinez Leclerc / McQueen
Founder: Lee Alexander McQueen
Established: 1992
Headquarters: London, United Kingdom
Creative Director: Seán McGirr
Website: alexandermcqueen.com
Alexander McQueen was founded in London in 1992 by Lee Alexander McQueen. He was a Savile Row-trained tailor who launched his label straight out of his Central Saint Martins MA collection. The proposition was confrontational from the start.
Runway shows were staged as theater, tailoring was sharpened to the point of violence, and a romantic streak ran underneath the darkness. The press settled on a label that stuck for years, the enfant terrible of British fashion, a designer who treated the catwalk as a place to provoke.
Menswear has always been part of the house’s foundation. It traces to McQueen’s apprenticeship at Anderson & Sheppard and Gieves & Hawkes before he ever showed a collection.
The design language pulls from English tailoring and bends it. The vocabulary includes narrow shoulders, low-rise trousers in the early years, skull-print silk scarves, leather harnesses, and the bumster cut that exposed the base of the spine.
Within the industry, the house sits in conversation with John Galliano at Dior and Hussein Chalayan. Both designers worked the same period and treated clothes as narrative. McQueen himself won British Designer of the Year four times between 1996 and 2003. He was appointed head designer at Givenchy in 1996 at the age of 27.
The Gucci Group, now Kering, acquired 51 percent of the company in 2000. The capital let the label expand into accessories, fragrance, and a global retail network. After Lee McQueen’s death in February 2010, longtime collaborator Sarah Burton took over as creative director. She held the role until 2023 and designed the wedding dress for Catherine Middleton in 2011.
Seán McGirr was appointed creative director in late 2023. He inherited a house that dresses a customer split between tailoring clients and a younger streetwear-adjacent audience drawn to the skull motifs, oversized sneakers, and graphic knitwear.
In the current market, McQueen sits alongside Balenciaga and Gucci as a Kering-owned house working out what a founder-defined identity looks like a decade after the founder is gone.
From the Archive
January 17, 2025
Zhang Youhao Leads McQueen’s Lunar New Year 2025 Ad
In “A Sense of Belonging,” McQueen crafts an evocative narrative for Lunar New Year 2025, headlined by Zhang Youhao. Against
March 3, 2024
Alexander McQueen Fall 2024: At a Crossroads
In a season of transition, Seán McGirr’s debut collection for Alexander McQueen’s fall-winter 2024 attempts to toe the line between
December 13, 2023
Wonka’s Timothée Chalamet: The Alchemist of Wonkacore
As the curtain rises on a cinematic spectacle, Timothée Chalamet steps into the spotlight as the star of Wonka and
July 24, 2023
Alexander McQueen Spring 2024: Poetic Tailoring
Alexander McQueen’s spring-summer 2024 collection introduces a refined simplicity focused on cut, proportion, and silhouette. This season, the brand’s menswear
July 21, 2022
Alexander McQueen Finds Inspiration in the Evening for Spring ’23 Tailoring
Sarah Burton, the creative director of Alexander McQueen, envisions a sophisticated affair for the brand’s spring-summer 2023 collection. The night sky
January 20, 2022
Alexander McQueen Plays Up Contrast Between Light & Dark
Alexander McQueen unveils its spring-summer 2022 campaign. Art directed by M/M Paris, the advertisement effortlessly embodies the British fashion house’s newest menswear
January 7, 2021
Sarah Burton Revisits Early Alexander McQueen
Sarah Burton renews a sense of old and new inspirations for Alexander McQueen’s pre-fall 2021 men’s collection. Considering a worldwide
March 12, 2020
Yuri Models Alexander McQueen for Esquire Kazakhstan
Yuri Pleskun stars in a moody series of images for Esquire Kazakhstan. The story showcases menswear from Alexander McQueen’s spring-summer
January 15, 2020
Alexander McQueen Delivers Sharp Lines with Fall ’20 Collection
Bold tailoring is once again at the heart of Alexander McQueen’s menswear. The brand delivers sharp cuts and details with
July 11, 2018
McQ Embraces British Suburbia for Fall ’18 Campaign
McQ puts the present on hold and revisits a British suburbia of the past. Presenting its fall-winter 2018 campaign, the