For fall-winter 2019, BOSS unveils a new lineup of men’s watches with a striking campaign that complements its ready-to-wear advertisement. Under the title of “Start Your Journey,” models Geron McKinley, Miles McMillan, and Simon Nessman take to BOSS’ art gallery of introspection. Stepping outside, each model represents the multifaceted man of the German label as seen by The BOSS Collection by BOSS Watches. The range includes Nomad, Vela, and Aero watch styles. Navigating the modern world, the watches represent
open skies, urban streets, and broad horizons.
BOSS Fall/Winter 2019 Men’s Watches Campaign
BOSS The Collection by BOSS Watches
The Nomad timepiece is a dual-time chronograph with date function, dedicated to those for whom travel is a way of life. A globe illustration on its engraved case back and rotating reflector ring with 24 global city codes set this watch apart, and provide continual inspiration for future journeys. For the nomad, new destinations are always within reach.
Life on the open water, swaying with the momentum of the waves – the ocean of possibilities is the inspiration behind the Vela timepiece. Choose from a masculine bracelet or double-injection rubber strap, while the unidirectional dive bezel provides you with control over your underwater escapades.
Allow the Aero timepiece to take you to the skies. Impeccably crafted from stainless steel, this pilot-inspired watch includes a slide-rule bezel and two logarithmic scales for efficient multiplication, division and conversion calculations. With the choice of an Italian leather strap or matt and polished black IP bracelet, the Aero invites you to reach for the stars.