Following the unveiling of the Beckham x BOSS collaboration—David Beckham’s clean reworking of wardrobe staples—the focus shifts to eyewear, where detail and attitude go hand in hand.
The BOSS spring-summer 2025 sunglasses collection sharpens the brand’s modern codes with a versatile trio of frames, styled with occasion-ready looks that hint at long weekends and understated presence.
BOSS Spring/Summer 2025 Eyewear
Photographed by Casper Kofi, the campaign places Habib Masovic, Halid Nuhu, and Xu Meen against a soft shoreline backdrop, each frame reflecting a slightly different mood. Habib wears a navigator silhouette with a striped button-down and tucked tee—a nod to late-’80s beach club formality.
Halid appears in a chocolate-hued matching set, his squared frames bridging utilitarian detail with old Hollywood flair. Meanwhile, Xu, in a sand-colored double-breasted suit with a knit draped over his shoulders, brings character to a cat-eye inspired shape that reads discreet but directional.
Styled by Jim Moore, the BOSS series evokes an early summer feeling—sunlight without weight, style without showmanship. The eyewear serves as an entry point, suggesting how to dress when the setting matters, but the atmosphere stays relaxed. Whether it’s a ceremony by the sea or a rooftop at dusk, BOSS frames the moment.
