Borsalino Takes Us to Alessandria for Fall ’20 Campaign

November 1, 2020
Andrea Rodriguez Mianulli stars in Borsalino's fall-winter 2020 campaign.
Andrea Rodriguez Mianulli stars in Borsalino’s fall-winter 2020 campaign.

Borsalino takes to two exciting locations for its fall-winter 2020 campaign. The brand celebrates its heritage by opening its doors in Alessandria, Italy, to its Spinetta Marengo manufacture and Villa Borsalino, the home of founder Giuseppe Borsalino’s heirs. While the season reflects inspiration taken from 19th century English Arts and Crafts movements, it also shares the aim of Borsalino creative curator Giacomo Santucci. Under his artistic direction, Santucci hopes to not only respect Borsalino’s DNA, celebrating 163 years of elegance and style but deliver a contemporary experience. 

Related: Borsalino Makes a Bold Statement with Spring ’20 Campaign

Borsalino’s fall campaign reveals the bridging of new and old as the label looks to young Alessandria-based photographer Helmut Berta to capture the season. Berta connects with models Andrea Rodriguez Mianulli, Daniele Crostella, Natasha Borozan, and Sofia Vittoria Ronchi for the advertisement. The models take in the sights of Spinetta Marengo manufacture and Villa Borsalino while showcasing Borsalino’s Made in Italy hats.

Borsalino Fall/Winter 2020 Campaign

Daniele Crostella fronts Borsalino's fall-winter 2020 campaign.
Daniele Crostella fronts Borsalino’s fall-winter 2020 campaign.
Models Daniele Crostella and Andrea Rodriguez Mianulli come together for Borsalino's fall-winter 2020 campaign.
Models Daniele Crostella and Andrea Rodriguez Mianulli come together for Borsalino’s fall-winter 2020 campaign.
Borsalino stages a garden party for its fall-winter 2020 campaign.
Borsalino stages a garden party for its fall-winter 2020 campaign.
Borsalino enlists model Andrea Rodriguez Mianulli to star in its fall-winter 2020 campaign.
Borsalino enlists model Andrea Rodriguez Mianulli to star in its fall-winter 2020 campaign.
Helmut Berta photographs Borsalino's fall-winter 2020 campaign.
Helmut Berta photographs Borsalino’s fall-winter 2020 campaign.