BoohooMAN follows suit with a growing number of affordable brands offering premium collections. The English label reunites with model Brian Whittaker to introduce the line. Forty pieces come together with a mix of clothing and accessories. Sharp items punch a modern punch. Takeaways range from a grey ombre effect coat to a studded western jacket.
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Boohoo menswear communications officer Jay Hassan talks about the premium launch. He shares, “Affordable, fast fashion is a huge focus for boohooMAN; however, we wanted to appeal and encourage customers who tend to invest in key, one-off pieces to shop with us by creating an exclusive offering of luxury product.”
BoohooMAN Fall/Winter 2017 Premium Collection
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