Benjamin Eidem Stars in Hugo Boss Orange Fall/Winter 2013 Watches Campaign

Davide

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Published June 21, 2013

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Updated March 7, 2023

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Always On Time-Sporting an unusual beard, Re:Quest model Benjamin Eidem graces the newly released advertising campaign for the fall/winter 2013 timepieces collection of German label Hugo Boss Orange. Captured by Lachlan Bailey in a subway in New York City, Benjamin poses for a stunning close-up, providing a charming gaze, that risks to distract attention from the contemporary hi-tech watch he’s displaying.

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