Xavier Serrano Fronts Balmain Hair Couture Campaign

October 6, 2022
Balmain Hair Couture Campaign Fall 2022 Xavier Serrano Model
Balmain Hair Couture enlists model Xavier Serrano as the star of its fall-winter 2022 campaign for men. Photo: Javier Biosca / Balmain Hair Couture

Xavier Serrano is Balmain Hair Couture’s latest model muse. The Spanish model stars in the brand’s fall-winter 2022 advertising campaign, directed by fashion and creative producer Alejandro Munoz. For the new ad, Javier Biosca photographs Xavier with model Ymre Stiekema. The pair showcases the most recent stunning hairstyles achievable using Balmain Hair Couture products.

Balmain Hair Couture Campaign Fall 2022 Ymre Stiekema Xavier Serrano Model
Models Ymre Stiekema and Xavier Serrano front Balmain Hair Couture’s fall-winter 2022 campaign. Photo: Javier Biosca / Balmain Hair Couture

Balmain Hair Couture Fall/Winter 2022 Campaign

This season for Balmain Hair Couture is all about natural, powerful looks with a dash of intrigue. Spanish photographer Javier Biosca captures the essence of the new Balmain Hair Couture season with his photographs. Front and center in the advertisement is Xavier Serrano sporting hairstyles crafted by Gino Mateus.

Balmain Hair Couture Campaign Fall 2022 Xavier Serrano Model Side Profile
Xavier Serrano delivers a side profile for Balmain Hair Couture’s fall-winter 2022 campaign for men. Photo: Javier Biosca / Balmain Hair Couture

Gino Mateus explains, “On Xavier, I have been inspired by the man of the 50s and I have reinterpreted all that magic of elegance and seduction, adapting it to our current times.” According to the hair stylist, the new Balmain Hair Couture male is “a modern-day gentleman, fresh, natural, and secure.”

Channeling 1950s glamour for the day’s leading men, Xavier Serrano sports a hairstyle with more volume. Using Balmain Hair Couture products Signature Foundation, Volume Mousse Strong, Texturizing Volume Spray, Matt Clay Strong, Session Spray Medium, and Silk Perfume, the brand offers the following tip: “Dry the hair with maximum volume, apply the Matt Clay Strong and brush the hair with the styling comb.”

Balmain Hair Couture Campaign Fall 2022 Xavier Serrano Model Curly Hair
Embracing a curly look, Xavier Serrano fronts Balmain Hair Couture’s fall-winter 2022 campaign for men. Photo: Javier Biosca / Balmain Hair Couture

Hair stylist Gino Mateus offers up a look for men with curly hair. Mateus uses Balmain Hair Couture Signature Foundation, Curl Cream, Session Spray Medium, and Silk Perfume. Balmain offers, “To get the perfect curly look apply the Curl Cream and dry the hair with the hands. Finish the look by creating curls with the curling wand and moisturize the curls with the Silk Perfume.”

Balmain Hair Couture Campaign Fall 2022 Ymre Stiekema Xavier Serrano Model Sleek
Ymre Stiekema and Xavier Serrano appear in Balmain Hair Couture’s fall-winter 2022 campaign. Photo: Javier Biosca / Balmain Hair Couture

For a clean slicked-back hairstyle, Gino Mateus used Balmain Hair Couture Signature Foundation, Volume Mousse Strong, Shine Wax, and Session Spray Medium. Balmain suggests: “Apply hair mousse, dry the hair in a backwards direction to get a perfect straight silk effect. Finish the look by applying shine wax.”