Calvin Klein unveils the latest chapter of its #MyCalvins campaign. The fashion brand enlists hip-hop collective A$AP Mob as the stars of its Calvin Klein Jeans and Underwear advertising. Photographer Willy Vanderperre once again connects with Calvin Klein. Vanderperre photographs A$AP Nast, A$AP J. Scott, A$AP Rocky, A$AP Twelvyy, A$AP Lou, A$AP Ant, and A$AP Ferg. The collective double down on denim with a wardrobe of shirts, jeans, and jackets. They also sport Calvin Klein’s signature tanks and underwear.
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Discussing its “Our Family” movement, Calvin Klein shares, The group is shot together as a ‘chosen’ musical family, illustrating the overarching message of the campaign. The evolved #MYCALVINS concept has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt. This campaign captures these bonds and brings to life different ways we can inspire families – both born and made – to connect with one another, and celebrate the things that unite us.
A$AP Mob for Calvin Klein Jeans 2017 Campaign
