Summer Heat–Russian model Arthur Kulkov is once again on board with Swedish fast fashion giant H&M. After showing us a selection of garments from the brand’s latest winter collection, Arthur moves to a paradisiacal setting, definitely enjoying few moments of relaxation under the sun, surrounded by a transparent turquoise sea. Wearing pieces from H&M’s beachwear collection for summer 2013, the WhyNot model is a vision of young and dynamic style in checked numbers, vibrant colors, neon hues and basic tank tops.
Arthur Kulkov Gets Soaked for H&M’s Beachwear Collection
Recent Updates

Erik van Gils Layers Smart Essentials by Mango
After a stylish night out with GQ France, model Erik van Gils is back in the spotlight and ready to ...
Read More
Read More

Massimo Dutti Tackles City Life with Studio Men Collection
Massimo Dutti celebrates the arrival of spring 2023 with its Studio Men collection, drop 1. The range was designed with ...
Read More
Read More

Spring Style Goals: H&M Unveils New Lookbook
Get ready to update your style with H&M's new spring 2023 men's collection lookbook. This season, the brand highlights its ...
Read More
Read More

Dunhill Steps Into Fall with Essential British Style
For fall-winter 2023, Dunhill encapsulates traditional menswear looks representing a sophisticated and essential British style. This season's new collection is ...
Read More
Read More

How Egypt Inspired Dior Men’s Fall Collection
Dior Men artistic director Kim Jones has drawn upon Christian Dior's love of astrology for the initial inspiration this season ...
Read More
Read More

Holt Renfrew Proposes Bold Mix & Match Style for Resort Season
Whether planning a much-needed getaway or simply looking to spruce up your current wardrobe, Holt Renfrew's resort 2023 collections for ...
Read More
Read More