Summer Heat–Russian model Arthur Kulkov is once again on board with Swedish fast fashion giant H&M. After showing us a selection of garments from the brand’s latest winter collection, Arthur moves to a paradisiacal setting, definitely enjoying few moments of relaxation under the sun, surrounded by a transparent turquoise sea. Wearing pieces from H&M’s beachwear collection for summer 2013, the WhyNot model is a vision of young and dynamic style in checked numbers, vibrant colors, neon hues and basic tank tops.
Arthur Kulkov Gets Soaked for H&M’s Beachwear Collection
Recent Updates
Rackets & Blazers: Mytheresa Highlights Tennis Style
Aaron Shandel embodies the tennis enthusiast in an edited ensemble from Mytheresa's spring offering, reflecting the laid-back elegance of the ...
Zara SRPLS Launches Spring 2024 CLLCTN 12 Drop 1
Zara's SRPLS collection for spring-summer 2024 offers a contemporary perspective on utilitarian fashion, bringing practical style to everyday wear. The ...
Elegance Captured: Mark Vanderloo Jr. Suits Up for Scalpers
Captured before the lens of Adrián Martín Salvador, the enduring refinement of Scalpers' suits discovers a new expression through Mark ...
George Barnett Showcases Sleek Spring Style for Mytheresa
George Barnett is front and center for Mytheresa's latest style edit, Fresh Everyday Flair, which combines leisure and luxury for ...
COS Summer 2024: The Relaxed Fluidity of Fresh Staples
COS reinvents summer comfort with its 2024 collection, a blend of ease and refinement. Model Yeray Allgayer showcases the brand's ...
Closed Summer 2024: Sophistication in Simplicity
Closed's summer 2024 collection exudes relaxed sophistication, perfect for the leisurely days ahead. Oscar Kindelan embodies the season's spirit, showcasing ...