Pepe Jeans hits start on the new season. The fashion brand unveils a new editorial that takes its inspiration from arcade games. Model newcomer Martin Vicente fronts the outing. He appears in electric images and an accompanying video. An attitude is proposed that centers the wearer of Pepe Jeans as the main attraction. Therefore, Martin embraces graphic styles. Featured pieces include logos, color blocking, and vibrant colors. The details arrive in the form of practical fashions like a pullover or jacket.