AMIRI Taps Into Coastal Hues for California Denim Campaign

The Fashionisto

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Published November 4, 2023

Model Sava Suvacarov hits the beach for AMIRI's denim campaign.Pin
Model Sava Suvacarov hits the beach for AMIRI’s denim campaign. Photo: AMIRI

In an homage to the beauty of denim, AMIRI unveils a dedicated campaign that bridges American heritage and modern luxury. Along the pristine California coast, AMIRI’s denim takes the spotlight.

Each piece, hand-sewn and refined by skilled artisans, transforms into a canvas, reflecting a tapestry of American culture and art.

AMIRI California Denim Campaign

AMIRI unveils its new denim campaign.Pin
AMIRI unveils its new denim campaign. Photo: AMIRI

Diving deeper, the campaign paints denim as a perennial muse, reflecting the rebellious cries of American youth across generations. AMIRI elevates this storied fabric into a product of artistry with its meticulous in-house techniques through innovative distressing, ornate embellishments, or transformative reconstructions.

Denim takes the spotlight for AMIRI's latest campaign.Pin
Denim takes the spotlight for AMIRI’s latest campaign. Photo: AMIRI

The raw edges of the Release Hem Jean, reminiscent of AMIRI’s earliest creations, showcase the brand’s deep-rooted admiration for denim. Similarly, the distinctive shotgun distress gracing the Shotgun Straight Jean is a signature akin to an artist’s brushstroke on a canvas.

Sava Suvacarov stars in AMIRI's new denim campaign.Pin
Sava Suvacarov stars in AMIRI’s new denim campaign. Photo: AMIRI

AMIRI’s genius lies in its dedication to preserving denim’s rich lineage while reimagining and innovating.

AMIRI's denim jacket and jeans make a splash in the brand's new campaign.Pin
AMIRI’s denim jacket and jeans make a splash in the brand’s new campaign. Photo: AMIRI

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