AMIRI’s pre-spring 2025 collection makes an impression that captures Hollywood’s after-hours charm. In a striking campaign shot at The Benjamin Hollywood, models Rubuen Bilan-Carroll, Leo Levy, Tom Ali, and Ottawa Kwami share the spotlight.
AMIRI Pre-Spring 2025 Campaign
The advertisement offers a setting reminiscent of classic Tinseltown, reimagined with a modern twist. Here, AMIRI’s pieces blend casual and formal elements in a way that mirrors the duality of Los Angeles—where red carpet ambition meets laid-back West Coast nights.
AMIRI’s collection unveils a tapestry of aesthetics: slouchy Cuban-collared shirts bearing eye-catching motifs nod to the ’50s, while short jackets make a statement in shades of red and cream. AMIRI plays with prints, layering them over wide-legged trousers.
This mix creates a sense of relaxed elegance—think Rat Pack sophistication tempered by contemporary LA cool. The campaign’s styling nods to past decades but is not confined, offering a reinterpretation that feels fresh and alive.
Retro yet modern, the looks reflect late-night lounge vibes, with graphic patterns, luxurious knitwear, and accessories like chain belts giving a polished edge. A standout includes tailored jackets worn with oversized shades—evoking a cinematic aura that’s both suave and effortless.
Smooth transitions from one scene to the next capture the rhythm of a Hollywood evening, where every outfit channels a story of ambition, style, and nonchalance.
AMIRI balances vintage inspirations with street-savvy energy, crafting a wardrobe that feels true to its roots yet forward-thinking. It’s a collection designed for dreamers that see Hollywood not just as a destination but as an attitude.
