AMIRI unveils “The Pacific,” a sneaker rooted in the breezy essence of Southern California. Set against the sun-drenched Pacific Coast Highway, the campaign taps into California’s laid-back yet elevated aesthetic.
Models Lucas Ucedo and Dru James encapsulate AMIRI’s SoCal spirit, captured in washed denim, cardigans, and loose button-ups—a nod to the region’s effortless style.
AMIRI “The Pacific” Campaign
Part of AMIRI’s pre-spring 2025 collection, the sneaker combines a classic silhouette with a modern twist. “The Pacific” has two styles: a leather version with Stars appliqués for a coastal look, and a suede option with Bones appliqué for a rugged feel.
The Stars design is available in black, ocean blue, and varsity red, mirroring the vivid hues of California’s landscapes. Meanwhile, the Bones version offers a tactile feel with a gum outsole, available in chocolate, black, and sand—tones that resonate with the natural surroundings.
With “The Pacific,” AMIRI captures the relaxed allure of coastal life, framing it in a way that’s timeless and contemporary. In this launch, AMIRI stakes its claim on the aesthetic of an endless summer.
