H&M’s holiday 2024 campaign arrives with all the festive flair one might expect from a collection that revels in the nuances of love across bonds. The cast features families, including Eddy Earl and his sister Lily McMenamy, Raphael Roger Levy and son Leo Levy, and brothers Yiga and Nima Machado.
Each duo brings an organic chemistry that reflects the campaign’s spirit. Photographed by Karim Sadli, model couple Tyliv Bonaparte with Kia Patron rounds out the lineup, embodying the blend of elegance and modernity woven into the season.
H&M Holiday 2024 Campaign
H&M’s holiday lineup taps into the dandyish attraction of mid-century aesthetics, presenting a series of striking ensembles. The fashion brand threads the needle between tradition and modernity with satin shirts and smart pleated trousers.
Sequins make an appearance on tailored suits, glistening like remnants of old Hollywood but refreshed for the present day. The collection thrives on this tension, balancing minimalism with opulent details.
Color and texture run through each look like silent statements. Oversized outerwear lends a sense of gravitas, while pristine tailoring highlights a modern interpretation of holiday suiting.
With a focus on monochrome sophistication and shimmering accents, H&M’s holiday offerings cater to a range of celebrations. The collection revels in the emotions stitched into these garments.
It’s about making moments feel even more extraordinary. As the year’s end approaches, H&M proves that festive dressing can be bold and emotive, offering something memorable for every celebration.
