AMIRI Pre-Fall 2023: Sport-Inspired Luxury

The Fashionisto

/

Published May 23, 2023

Maxim Emanuel wears a monochromatic white look for AMIRI's pre-fall 2023 campaign.Pin
Maxim Emanuel wears a monochromatic white look for AMIRI’s pre-fall 2023 campaign. Photo: Hart Leshkina / AMIRI

A love letter to California—the pre-fall 2023 collection by AMIRI presents a sartorial tribute to a landscape filled with a fusion of past, future, and the thrill of the present. In the broad and breathtaking vistas of the Golden State, AMIRI is not merely a fashion brand but a creator of topographies, illustrating a diverse range of styles and concepts.

AMIRI Pre-Fall 2023 Campaign

Model Maxim Emanuel sports a bomber and jeans for AMIRI's pre-fall 2023 campaign.Pin
Model Maxim Emanuel sports a bomber and jeans for AMIRI’s pre-fall 2023 campaign. Photo: Hart Leshkina / AMIRI

The pre-fall 2023 men’s collection by AMIRI embarks on an exciting intersection of time-honored and sport-inspired designs, where light outerwear pieces reflect a school-spirit ambiance with emblem-laden varsity jackets. One of the key highlights of the collection is the transformative use of denim, elevating it to the ranks of luxury textiles.

This reimagining showcases a one-of-a-kind denim jacquard basketball set decorated with the AMIRI logo and signature MX1 articles hand-painted with a playful Aloha pattern, offering an unexpected shift from traditional tailoring.

Sporty style is front and center for AMIRI's pre-fall 2023 campaign featuring model Maxim Emanuel.Pin
The sporty style is front and center for AMIRI’s pre-fall 2023 campaign featuring model Maxim Emanuel. Photo: Hart Leshkina / AMIRI

The collection reflects the vibrancy of youth, melding a palette of maritime blues and tie-dye with beach attire that transports wearers to dreamy seaside getaways. Nylon swim shorts embellished with AMIRI motifs harmonize with easy-going silk shirts featuring camp collars, and location-inspired graphics subtly nod to far-flung journeys.

German model Maxim Emanuel dons a graphic jacket for AMIRI's pre-fall 2023 campaign.Pin
German model Maxim Emanuel dons a graphic jacket for AMIRI’s pre-fall 2023 campaign. Photo: Hart Leshkina / AMIRI

In an exclusive partnership with the legendary Eden Rock hotel on the Caribbean Island of Saint Barthélemy, the collection broadens its horizon, incorporating graphical designs on garments and accessories available at chosen global destinations.

Rounding off the lineup are staple accessories revamped in seasonal hues, containing slides and a pair of combat boot styles garnished with the MA monogram.

AMIRI enlists Maxim Emanuel as the star of its pre-fall 2023 campaign.Pin
AMIRI enlists Maxim Emanuel as the star of its pre-fall 2023 campaign. Photo: Hart Leshkina / AMIRI

Recent Updates

Alexandre Sarr Headlines the Versace Medusa Biggie Ad

Alexandre Sarr Headlines the Versace Medusa Biggie Ad

Alexandre Sarr, the 7-foot French basketball sensation and second overall pick in the 2024 NBA Draft, steps into the spotlight ...
Shaun White & Lucas Pinheiro Bring Flair to Moncler Grenoble Ad

Shaun White & Lucas Pinheiro Bring Flair to Moncler Grenoble Ad

Moncler Grenoble takes the lead with its fall-winter 2024 collection and a brand-new campaign lensed by Mario Sorrenti. Set against ...
Loro Piana’s Après-Ski Campaign Brings Alpine Luxury

Loro Piana’s Après-Ski Campaign Brings Alpine Luxury

Loro Piana reinterprets winter luxury with its Après-ski collection. Models Kit Butler and Takfarines Bengana take center stage in a ...
The Cold-Weather Wardrobe H&M Wants You to Own Now

The Cold-Weather Wardrobe H&M Wants You to Own Now

H&M casts its gaze on the chillier months with a fresh campaign spotlighting cold-weather staples. Models Hidetatsu Takeuchi and Valentin ...
Louis Vuitton’s Resort 2025 Ad is a Tail-Wagging Triumph

Louis Vuitton’s Resort 2025 Ad is a Tail-Wagging Triumph

Louis Vuitton steals the show with its resort 2025 collection, reimagining luxury through a whimsical lens. The stage is set ...
David Tennant & Alex Hassell Are Wrapped in Burberry

David Tennant & Alex Hassell Are Wrapped in Burberry

The Burberry cashmere scarf reclaims its iconic status with a festive flourish in a striking campaign, spotlighting actors David Tennant ...