AMIRI Pre-Fall 2023: Sport-Inspired Luxury

The Fashionisto

/

Published May 23, 2023

Maxim Emanuel wears a monochromatic white look for AMIRI's pre-fall 2023 campaign.Pin
Maxim Emanuel wears a monochromatic white look for AMIRI’s pre-fall 2023 campaign. Photo: Hart Leshkina / AMIRI

A love letter to California—the pre-fall 2023 collection by AMIRI presents a sartorial tribute to a landscape filled with a fusion of past, future, and the thrill of the present. In the broad and breathtaking vistas of the Golden State, AMIRI is not merely a fashion brand but a creator of topographies, illustrating a diverse range of styles and concepts.

AMIRI Pre-Fall 2023 Campaign

Model Maxim Emanuel sports a bomber and jeans for AMIRI's pre-fall 2023 campaign.Pin
Model Maxim Emanuel sports a bomber and jeans for AMIRI’s pre-fall 2023 campaign. Photo: Hart Leshkina / AMIRI

The pre-fall 2023 men’s collection by AMIRI embarks on an exciting intersection of time-honored and sport-inspired designs, where light outerwear pieces reflect a school-spirit ambiance with emblem-laden varsity jackets. One of the key highlights of the collection is the transformative use of denim, elevating it to the ranks of luxury textiles.

This reimagining showcases a one-of-a-kind denim jacquard basketball set decorated with the AMIRI logo and signature MX1 articles hand-painted with a playful Aloha pattern, offering an unexpected shift from traditional tailoring.

Sporty style is front and center for AMIRI's pre-fall 2023 campaign featuring model Maxim Emanuel.Pin
The sporty style is front and center for AMIRI’s pre-fall 2023 campaign featuring model Maxim Emanuel. Photo: Hart Leshkina / AMIRI

The collection reflects the vibrancy of youth, melding a palette of maritime blues and tie-dye with beach attire that transports wearers to dreamy seaside getaways. Nylon swim shorts embellished with AMIRI motifs harmonize with easy-going silk shirts featuring camp collars, and location-inspired graphics subtly nod to far-flung journeys.

German model Maxim Emanuel dons a graphic jacket for AMIRI's pre-fall 2023 campaign.Pin
German model Maxim Emanuel dons a graphic jacket for AMIRI’s pre-fall 2023 campaign. Photo: Hart Leshkina / AMIRI

In an exclusive partnership with the legendary Eden Rock hotel on the Caribbean Island of Saint Barthélemy, the collection broadens its horizon, incorporating graphical designs on garments and accessories available at chosen global destinations.

Rounding off the lineup are staple accessories revamped in seasonal hues, containing slides and a pair of combat boot styles garnished with the MA monogram.

AMIRI enlists Maxim Emanuel as the star of its pre-fall 2023 campaign.Pin
AMIRI enlists Maxim Emanuel as the star of its pre-fall 2023 campaign. Photo: Hart Leshkina / AMIRI

Recent Updates

Brunello Cucinelli's Authentic Retreat: Sartorial Serenity

Brunello Cucinelli’s Authentic Retreat: Sartorial Serenity

Brunello Cucinelli unveils Authentic Retreat, a style edit inspired by the promise of summer, featuring clothing that embodies the season's ...
Jimmy Choo x Malbon: Luxe Style on the Golf Course

Jimmy Choo x Malbon: Luxe Style on the Golf Course

Glamour meets athleticism with the Jimmy Choo and Malbon collaboration. This fusion of two worlds sees Jimmy Choo's elegance joining ...
Hyunjin is Chic in Cartier for Elle Korea May 2024 Covers

Hyunjin is Chic in Cartier for Elle Korea May 2024 Covers

The May 2024 edition of Elle Korea presents striking images as Hyunjin graces six distinct covers. His dynamic presence weaves ...
Banana Republic BR Classics: Chic Utility for Spring 2024

Banana Republic BR Classics: Chic Utility for Spring 2024

Banana Republic's BR Classics collection for spring celebrates timeless style and practicality. The season blooms with a palette inspired by ...
Sean O'Pry Fronts Balmain Hair Couture 2024 Campaign

Sean O’Pry Fronts Balmain Hair Couture 2024 Campaign

Balmain Hair Couture unveils the next phase of its 50th-anniversary celebration with the spring-summer 2024 campaign, paying homage to enduring ...
Derek Rose's Signature Loungewear Meets Grecian Tales

Derek Rose’s Signature Loungewear Meets Grecian Tales

Derek Rose's spring-summer 2024 collection is a captivating blend of comfort and elegance, fusing classic loungewear with mythological grace. The ...