Allen Edmonds steps into the season with its American Sneaker Culture campaign, celebrating the intersection of traditional craftsmanship and contemporary fashion. The advertisement, lensed by photographer Cliff Watts and styled by Maryam Malakpour, captures the essence of spring.
It’s a refreshing take highlighting the versatility of Allen Edmonds’ latest footwear: the Liam, Oliver, Lawson, Owen, and Paxton sneakers.
Allen Edmonds American Sneaker Culture Campaign
The color palette of Allen Edmonds’ campaign is a sophisticated blend of urban and earth tones, where the crisp whites and beiges resonate with the freshness of spring, and the deep navy and forest greens reflect the brand’s connection to classic style. The advertisement showcases the sneakers in various settings, from the minimalist luxury of a studio to the raw, textured backdrops of the city.
These sneakers are not confined to a single setting or style; they adapt, much like the modern individual they are designed for.
As the campaign unfolds, the sneakers take center stage, demonstrating their ability to complement various outfits. From the structured elegance of a short suit to the relaxed vibe of a CO-ORD outfit, each look nods to Allen Edmonds’ understanding of its diverse clientele.
The advertisement concludes without focusing on the individuals but rather on the narrative that Allen Edmonds’ footwear can seamlessly integrate into any wardrobe, offering a refined finish to smart, tailored ensembles and relaxed, casual attire.
