Go East!–Leading model Alex Lundqvist graces the pages of the September issue of Russian GQ, appearing before the lens of photographer Yin Chao. The streets of a traditional Chinese district are the perfect background for this fashion story, styled by GQ’s creative fashion director Ekaterina Melnikova, focused on Asian inspired designs. Wearing different red hues, luxurious embroidered jackets, velvet numbers, camouflage printed coats and sartorial suits, Alex alternates prestigious labels such as Kenzo, Burberry, Alexander McQueen and others, exploring the different facets of Chinese lifestyle. / Makeup by Xin Miao.
