Aldo rides the influencer wave and introduces its #AldoCrew with its fall-winter 2017 campaign. The brand taps social influencers Markel Williams, Daviid Chima, Jessey Stevens, and Jay Alvarrez as the faces of the season. The eclectic cast appears before the lens of photographer Frederike Helwig, working with stylist Claudia Hofmann.
Talking about the outing, Aldo senior vice president Daianara Grullon Amalfitano shares, “Given our global reach, we wanted our campaign to be inviting and inspiring to the people who shop in our stores, through the app or online.”
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Amalfitano continues, “It’s fundamental to create individual experiences which then generate a collective dialogue. Through this fun and playful LOVE concept, we are able to create that sense of connection and personalization with our #AldoCrew. We want this to be an inclusive community that goes beyond fashion. It is not just about products, but about the individual and how they contextualize and express fashion in their life.”
Aldo Fall/Winter 2017 Campaign
