Zara’s fall-winter 2026 Studio collection arrives with a hint of a personal story. Shirts escape their layers, trousers fall loosely over boots, and jackets look borrowed from a wardrobe with a longer history than their young owners. Photographed by Julien Martinez Leclerc, the campaign turns tree-lined streets into the setting for a romantic student life, where getting dressed might involve a secondhand find and a little improvisation.
Stylist Karl Templer builds that impression through precise disruptions. Jesse Rinderknecht wears a waistcoat over an open cardigan and a long shirt, its cuffs left dangling, while Luke Boyer’s striped jacket meets a jumble of shirttails above roomy trousers.
Across the collection, cable knits and textured overcoats lend weight to layers that refuse to sit quite straight. Leather adds a tougher surface, but the attitude remains easy, with hands in pockets and shoulders allowed to drop. Under Baron & Baron’s creative direction, the black-and-white photographs give these new clothes the atmosphere of an old portrait discovered in a drawer. The attraction is the implied freedom to make a wardrobe your own, even if Zara has worked out the first few moves.
Zara Studio Fall/Winter 2026 Campaign
The loose layers find a brighter counterpart in Zara’s Color Coded fall edit, where Valentin Humbroich wears knitwear with shirt hems and cuffs left in view.
