Gucci’s GucciCore Campaign Finds Its New York Crowd

Rush hour gets a selective dress code as Peter Funch photographs Gucci’s GucciCore campaign on the streets of New York.

The Fashionisto

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Published October 21, 2026

Bobby Brazier, Meredith Mickelson, Colt MacLean and Candice Swanepoel appear in Gucci's GucciCore campaign, with denim and a black suit alongside a yellow printed dress. Gucci logo across the photograph.
Bobby Brazier, Meredith Mickelson, Colt MacLean, and Candice Swanepoel appear in Gucci’s GucciCore campaign. Photo: Peter Funch / Gucci

A business suit has plenty of company on a New York sidewalk. In Gucci’s GucciCore campaign, it shares the crossing with faded denim and leather, each wearer apparently headed toward a different type of day. Peter Funch photographs the collection in street scenes where passing bodies interrupt the view and yellow taxis supply the backdrop. The photographs look like chance encounters, though the concentration of Gucci suggests a very selective rush hour.

First shown in Times Square in May, GucciCore proposes a foundation for the House’s wardrobe, and the menswear gives that idea a useful breadth. A black suit worn with a white shirt and tie represents one end of the working week; an olive jacket over an open-neck shirt loosens the terms. A belted trench and a leather blouson offer other ways into the same wardrobe, with bags slung across the body or held at the hip.

The interest is in how little these men resemble a coordinated group. Even surrounded by conspicuous glamour, the quieter clothes hold their place. Gucci’s essentials allow for the man who wants to enter a room quietly as well as the one who expects to be noticed.

GucciCore Campaign

Joseph Rodriguez, Anna Robinson, Charlie Jones and Vivian Wilson cross a New York street in GucciCore tailoring and leather, with a bright pink suit among the looks. Gucci logo across the photograph.
Joseph Rodriguez, Anna Robinson, Charlie Jones, and Vivian Wilson cross a New York street in GucciCore tailoring and leather. Photo: Peter Funch / Gucci
Meng Yu, Sabine Getty and Paul Segurola wear GucciCore on a city sidewalk, including a belted olive trench coat. Gucci logo across the photograph.
Meng Yu, Sabine Getty, and Paul Segurola wear GucciCore on a city sidewalk, including a belted olive trench coat. Photo: Peter Funch / Gucci
Eion Osborne, Nova Foss and Noah Luis Brown appear in leather and textured outerwear at a New York crossing. Gucci logo across the photograph.
Eion Osborne, Nova Foss, and Noah Luis Brown appear in leather and textured outerwear at a New York crossing. Photo: Peter Funch / Gucci
Sheila Bawar, Henry Mouw and Adamu Bulus wear GucciCore tailoring and denim beside a yellow school bus. Gucci logo across the photograph.
Sheila Bawar, Henry Mouw, and Adamu Bulus wear GucciCore tailoring and denim. Photo: Peter Funch / Gucci
Timo Pan and Alla Kostromichova wear an olive jacket and a red double-breasted coat on a New York sidewalk. Gucci logo across the photograph.
Timo Pan and Alla Kostromichova wear an olive jacket and a red double-breasted coat on a New York sidewalk. Photo: Peter Funch / Gucci

Gucci’s fall-winter 2026 eyewear campaign also explored dressing as an exercise in personality, with Samuel Watson photographed by Mark Seliger.

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