Please Don’t Destroy Suits Up for J.Crew’s New Campaign

Looking qualified is the easy part as Please Don’t Destroy clocks in for J.Crew’s suiting campaign.

The Fashionisto

/

Published October 20, 2026

Martin Herlihy, John Higgins, and Ben Marshall wear suits and ties with briefcases on a New York sidewalk.
Please Don’t Destroy’s Martin Herlihy, John Higgins, and Ben Marshall star in J.Crew’s suiting campaign. Photo: Luke Gilford / J.Crew

A good suit can get you mistaken for someone who knows what he’s doing. J.Crew’s new suiting campaign puts that proposition to work with Please Don’t Destroy, enlisting Ben Marshall, John Higgins, and Martin Herlihy to dress for jobs they may be better off keeping fictional.

The campaign features the Ludlow Slim Fit, the straighter, roomier Crosby Classic Fit, and the Kenmare Relaxed Fit, offering different degrees of ease within the same grown-up wardrobe. Luke Gilford photographs the trio in New York’s Financial District, where patterned ties and briefcases summon the office life of the 1990s.

Please Don’t Destroy for J.Crew

John Higgins kicks one leg into the air while holding a briefcase in a gray suit and patterned tie.
John Higgins kicks one leg into the air while holding a briefcase in a gray suit and patterned tie. Photo: Luke Gilford / J.Crew

The illusion of professional competence lasts roughly until a briefcase goes airborne or a pizza break relocates to a leather sofa on the sidewalk. Still, the clothes hold up their end of the bargain. Loose tie knots and open collars give the tailoring the air of something worn through a working day, even if very little work gets done.

An accompanying comedy short, directed by Herlihy and written with Marshall, Higgins, and Brady Lees, sends the trio to their first shift at J.Crew’s Suit Shop at 19 Bond, where measuring and customer service become questionable specialties. The joke depends on the suits looking right. Dressing like an adult, it turns out, leaves plenty of room for behaving otherwise.

Martin Herlihy wears a gray J.Crew suit with an open striped shirt, scarf, and glasses.
Martin Herlihy wears a gray J.Crew suit with an open striped shirt, scarf, and glasses. Photo: Luke Gilford / J.Crew
Ben Marshall, Martin Herlihy, and John Higgins wear tailored coats over suits and shirts on a New York sidewalk.
Ben Marshall, Martin Herlihy, and John Higgins wear tailored coats over tailoring on a New York sidewalk. Photo: Luke Gilford / J.Crew
Ben Marshall smiles in sunglasses, a blue shirt, and a patterned tie with a dark coat over his shoulder.
Ben Marshall smiles in sunglasses, a chambray shirt, and a patterned tie. Photo: Luke Gilford / J.Crew
Martin Herlihy leans against a lamppost in a gray suit with a scarf and open shirt.
John Higgins wears a dotted tie and dark jacket beside Martin Herlihy in a checked jacket and striped tie.
Martin Herlihy and John Higgins sit on a leather sofa on a New York sidewalk with pizza.
Martin Herlihy and John Higgins hold paper plates while sitting on a leather sofa outdoors.
Ben Marshall holds two briefcases against his blue shirt while speaking on a phone.
John Higgins holds a pizza slice while speaking on a phone in a gray pinstripe suit and patterned tie.
John Higgins speaks at a payphone in a gray suit and patterned tie.
Ben Marshall wears a dark tuxedo and bow tie on a New York street.

J.Crew also puts personality at the center of its Barn Jacket anniversary campaign, photographed by Robert Nethery.

  • Fashion Label:

    • Explore More Campaigns