Charlie Puth Brings His Charm to Lucky Brand

Lucky Brand taps Charlie Puth for fall 2026, pairing his natural charisma with washed denim, nostalgic sportswear and relaxed layers.

The Fashionisto

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Published August 23, 2026

Charlie Puth smiles while seated in a faded red football jersey numbered 37 over blue jeans
Charlie Puth breaks into a smile for Lucky Brand’s fall 2026 campaign. Photo: Lucky Brand

Charlie Puth draws eyes to Lucky Brand for fall 2026, bringing the approachable charisma that makes him a natural fit for the label’s casual American image. The campaign plays up his guy-next-door appeal through relaxed pictures that capture him smiling and lounging.

The clothes follow suit, with washed denim, striped knits, layered thermals, and a faded football jersey holding the familiar appeal of pieces that already feel worn in. It is an effective meeting of star power and accessibility. Puth gets you to look, while Lucky Brand gives him a wardrobe that feels believable on him.

Charlie Puth for Lucky Brand Fall 2026

Charlie Puth laughs with his eyes closed while pulling a striped knit sweater over his face, arm raised overhead
Charlie Puth stars in the Lucky Brand fall 2026 campaign. Photo: Lucky Brand
Contact sheet of Charlie Puth resting his face in his hands in a red jersey, two nearly identical frames
Charlie Puth is captured across a contact sheet for Lucky Brand’s fall 2026 campaign. Photo: Lucky Brand
Charlie Puth sits cross-legged in a striped denim shirt jacket over a thermal top and jeans against a red backdrop
Charlie Puth sits cross-legged in a striped denim shirt for Lucky Brand’s fall 2026 campaign. Photo: Lucky Brand
Charlie Puth stands in a gray thermal top with a striped shirt tied at his waist over wide jeans, against a red backdrop
Charlie Puth pulls a gray hoodie over his head, a striped denim shirt visible underneath, against a red backdrop
Close-up of Charlie Puth in a striped denim shirt jacket, arm raised, against a red backdrop
Black-and-white contact sheet of Charlie Puth resting his face in his hands in a striped sweater, two nearly identical frames
Charlie Puth sits in a faded red football jersey numbered 37, glancing off to the side
Black-and-white image of Charlie Puth lying back and smiling in a football jersey, hand on his chest

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