Perry Ellis names Alexander Ludwig its new global brand ambassador, with the actor, filmmaker, and musician set to front the brand’s latest campaign. The partnership arrives as Perry Ellis continues to refine its modern American menswear identity, pairing Ludwig’s active lifestyle with a wardrobe centered on tailored essentials and separates. The announcement also coincides with a busy period for Ludwig, who is currently filming season four of HBO’s The White Lotus and has several film projects on the horizon.
“We are thrilled to welcome Alexander to the Perry Ellis family at such a defining moment for our brand,” says Todd Challe, SVP, Global Marketing and Communications. “Alexander embodies the very essence of the modern Renaissance man, dynamic, authentic, and effortlessly versatile. As we continue to elevate the brand, his ability to seamlessly transition from the rugged outdoors to the red carpet perfectly mirrors our vision for the brand. He is the ideal partner to help us introduce this next chapter of refined, functional luxury to a global audience.”
Ludwig shared his enthusiasm for the collaboration, expressing, “I have been a fan of Perry Ellis for many years and am so grateful to be sharing the stage with a company that celebrates confidence, individuality, and timeless style. I can’t wait for the world to see what they have done with this new collection.”
