Ami Paris introduces Sweetheart, a capsule collection fronted by house ambassador Zhou Yiran. The collection channels the brand’s relaxed approach to dressing through a shared wardrobe. The capsule spans ready-to-wear and accessories, bringing together striped shirts, a rugby-inspired polo, tailored trousers, shorts, knitwear, T-shirts, and jewelry.
Ami Paris Sweetheart Capsule
The accompanying campaign layers striped shirting, relaxed denim, soft knitwear, and clean tailoring. The coordinated styling reflects the capsule’s unisex spirit, giving familiar signatures a romantic edge that still reads unmistakably Ami.
Sweetheart builds on Ami’s understated wardrobe of essentials, presenting pieces that feel just as natural worn together as they do on their own.
The unisex, shared-wardrobe premise picks up the same companionship-driven vision that Alexandre Mattiussi shaped the brand’s Mediterranean summer campaign around.
