Fendi ushers in a new chapter under Maria Grazia Chiuri with a campaign starring Ren Meguro and Bang Chan, who introduce the house’s Baguette 26424. The release marks Chiuri’s first campaign since taking the creative helm at Fendi. The creative director revisits a bag she helped develop while working in Fendi’s accessories department in the late 1990s, reimagining one of the house’s defining designs as part of its centennial celebration.
Fendi Baguette 26424 Campaign
Ren Meguro and Bang Chan bring distinct perspectives to the Baguette 26424. Meguro pairs the bag with faded denim, leather outerwear, and understated separates that give it an everyday place in his wardrobe. Bang Chan opts for monochrome looks that draw attention to the bag’s embossed leather and signature FF clasp. Together, they introduce Chiuri’s renewed vision for one of fashion’s most recognizable accessories.
Bang Chan’s turn here follows his solo Fendi outing in Roman Empire, the single he wrote and filmed at the Palazzo della Civiltà Italiana.
