Gucci delivers a winter escape with Gucci Altitude. The collection is the focus in a new campaign set against an Alpine expanse and fronted by house ambassador Jannik Sinner.
Jannik Sinner for Gucci Altitude
Once a junior ski champion, now a global tennis figure, Sinner brings the collection a rare athletic credibility. Sinner appears in images stripped of flash with Gucci emerging in a new state of composure.
The Gucci Altitude collection translates technical detail into winter refinement. Monogrammed outerwear, wraparound eyewear, and three-layer jackets meet the slopes with a designer confidence.
Functional design elements like ski-pass pockets and water-resistant finishes join co-branded skis and helmets made with HEAD. Ultimately, Gucci Altitude presents fashion as preparedness and luxury as discipline.
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