Lacoste returns to its natural habitat, the tennis court, with the Rolex Paris Masters 2025 collection. The fashion brand reasserts its role as the keeper of French sporting refinement with a capsule that finds the sweet spot between athletic purpose and urban composure.
Lacoste Rolex Paris Masters 2025 Collection
The Lacoste Rolex Paris Masters 2025 collection comes together, dressed in shades of deep navy, white, and the brand’s signature green. The clothes move with the confidence of heritage, featuring polos and track separates marked by graphic linework, technical trims, and subtle callbacks to René Lacoste’s engineering-minded legacy.
The collection reinforces Lacoste’s French Attitude, combining performance with understated design. Within the Paris La Défense Arena, Rolex Paris Masters’ new home, the brand’s presence takes full form through immersive activations and pop-up spaces. It is a modern reminder that Lacoste’s strength lies in its ability to make sport feel alive.
