For Fendi’s 100th, Silvia Venturini Fendi does the opposite of a retrospective. Instead of rummaging through the house’s massive archive, she replays personal memories, some real, some invented, and hands them over to Steven Meisel, who stages them like a scene from an old Visconti film scrubbed clean with CGI.
Fendi Fall/Winter 2025 Campaign
Fendi’s fall-winter 2025 campaign indulges in mood over message. Models Sang Woo Kim, Finn Collins, and Nonso Ojukwu share the spotlight, posing amongst soft, brutalist interiors that could pass for a Roman banker’s salon or a particularly tasteful embassy.
The casting is polished, the lighting honeyed, and the palette turns mostly to tobacco, blush, and camel, with the odd pink overcoat thrown in like a smile from an aunt you thought had forgotten your name.
Fendi’s clothes are broad-shouldered, cut with a steady hand, and often oversized. They speak less of nostalgia than of someone misremembering the 1970s through 2025 filters. There’s some fun in the accessories with the Spy Bag making a shaggy comeback in shearling.
The Fendi Maxi Charm, meanwhile, is either cheeky or unnerving, depending on how you feel about dolls dangling from leather handles. As anniversary collections go, this one sidesteps the usual reverence. It’s like a daydream of what Fendi might have looked like if history had been edited with better lighting.
