Patrick Dempsey returns to center stage with TAG Heuer, not with a timepiece ad this time, but as the face of the brand’s eyewear campaign in partnership with Thélios. The actor and race car driver takes cues from the 1970s, mirroring a black-and-white portrait of Jack Heuer holding a chronograph.
In Dempsey’s update, the instrument is the same, but the message is generational: a continuous line from golden-age motorsport to modern-day Hollywood discipline. The eyewear he models—the Jack Heuer and Mini Vingt-Sept frames—are steeped in nostalgia yet styled for a new kind of racer.
Patrick Dempsey for TAG Heuer Eyewear
The wardrobe moves between polished and practical. A chocolate leather blazer over a black turtleneck channels a Monaco paddock fantasy, while a denim jacket and wire-frame glasses nod to the off-duty gear of real mechanics and pit crews.
In both modes, Dempsey wears the TAG Heuer product as someone who’s earned his credentials on the track. His past podium finish at Le Mans and role in Ferrari (2024) as Piero Taruffi reinforce the campaign’s authenticity.
Patrick Dempsey’s campaigns with TAG Heuer have always walked the line between cinematic storytelling and competitive truth. His presence ties the eyewear to a history of precision, speed, and style lived in the real world. Now, the focus sharpens behind a new lens.
