When it comes to menswear, the fashion media loves to talk about the recent success of storied fashion houses like Gucci and its relatively new creative director Alessandro Michele. However, there are plenty of brands in recent fashion history to discuss.
As less men wear the suit, menswear has gravitated towards streetwear. In contemporary culture, this often takes on a rock 'n' roll twist with key items such as distressed denim and leather biker jackets. Answering today's stylish call, there are several fashion labels putting their stamp on menswear.
Fear of God
Fear of God is the Los Angeles-based label of designer Jerry Lorenzo. The fashion brand was established in 2012 and offers a contemporary spin on streetwear. Lorenzo is known for his seamless mix of aesthetics, which range from classic hiphop inspirations to nineties grunge details.
A self-taught designer, Lorenzo represents the modern wave of designers, helping to shape American menswear. In addition to collaborations with retailers like PacSun and SSENSE, Fear of God has also grown in popularity with celebrity endorsements. A fan of the label, Justin Bieber had Lorenzo design custom fashions for his Purpose world tour.
John Elliott launched his eponymous fashion brand in 2012. The American designer was originally inspired to create his label to fill in the missing pieces in his own wardrobe. Elliott presents the market with a range of comfortable everyday pieces. They marry contemporary style with premium fabrics the designer sources from countries like China and Switzerland.
Standing out from his contemporaries, Elliott produces his collection locally in Los Angeles, California. Embracing streetwear, John Elliott's lineup includes signature pieces such as his Villain sweatshirt or hand-distressed denim. Although, the brand embraces a laid-back California attitude, John Elliott presents its collection during New York Fashion Week: Men.
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