Fashion’s Coolest Brands: Fear of God, AMIRI, R13 + More

The Fashionisto

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Updated March 10, 2023

Modern Menswear Brands: R13, Palm Angels, John Elliott, Fear of God, and AMIRIPin
Modern Menswear Brands: R13, Palm Angels, John Elliott, Fear of God, and AMIRI

When it comes to menswear, the fashion media loves to talk about the recent success of storied fashion houses like Gucci and its relatively new creative director Alessandro Michele. However, there are plenty of brands in recent fashion history to discuss.

Related: John Elliott Looks to Basketball Court for Fall ’17 Collection Inspiration

As less men wear the suit, menswear has gravitated towards streetwear. In contemporary culture, this often takes on a rock ‘n’ roll twist with key items such as distressed denim and leather biker jackets. Answering today’s stylish call, there are several fashion labels putting their stamp on menswear.

Fear of God

Lounging, Adonis Bosso sports plaid pants and a sweatshirt with boots from Fear of God's fall-winter 2017 collection.Pin
Lounging, Adonis Bosso sports plaid pants and a sweatshirt with boots from Fear of God’s fall-winter 2017 collection.

Fear of God is the Los Angeles-based label of designer Jerry Lorenzo. The fashion brand was established in 2012 and offers a contemporary spin on streetwear. Lorenzo is known for his seamless mix of aesthetics, which range from classic hiphop inspirations to nineties grunge details.

A self-taught designer, Lorenzo represents the modern wave of designers, helping to shape American menswear. In addition to collaborations with retailers like PacSun and SSENSE, Fear of God has also grown in popularity with celebrity endorsements. A fan of the label, Justin Bieber had Lorenzo design custom fashions for his Purpose world tour.

Where to Buy: Barneys New York, SSENSE, FWRD

Fear of God Plaid Wool Twill RobePin
What to Buy Now: Fear of God Plaid Wool Twill Robe $1,295
Make a plaid statement in Fear of God’s statement robe-style coat.

John Elliott

John Elliott presents its spring-summer 2018 men's collection.Pin
John Elliott presents its spring-summer 2018 men’s collection.

John Elliott launched his eponymous fashion brand in 2012. The American designer was originally inspired to create his label to fill in the missing pieces in his own wardrobe. Elliott presents the market with a range of comfortable everyday pieces. They marry contemporary style with premium fabrics the designer sources from countries like China and Switzerland.

Standing out from his contemporaries, Elliott produces his collection locally in Los Angeles, California. Embracing streetwear, John Elliott’s lineup includes signature pieces such as his Villain sweatshirt or hand-distressed denim. Although, the brand embraces a laid-back California attitude, John Elliott presents its collection during New York Fashion Week: Men.

Where to Buy: Mr Porter, Barneys New York, SSENSE, Revolve

John Elliott Hooded Villain HoodiePin
What to Buy Now: John Elliott Hooded Villain Hoodie $198
If you’re making your first John Elliott purchase, why not start with a classic? Pick up the American designer’s Villain hoodie.

AMIRI

AMIRI Men's Fashions Barneys New YorkPin
Model Nathaniel Dam wears fashions from AMIRI in a Barneys New York lookbook.

AMIRI is the contemporary fashion label of Los Angeles-based designer, Mike Amiri. The brand made its debut in 2013 and represents the rock ‘n’ roll-inspired direction of modern menswear. The LA native is known for his ripped denim jeans and luxurious leather jackets.

Capturing today’s idea of streetwear, AMIRI infuses men’s fashions with a sense of punk and grunge. Stars such as Nick Jonas are fans of the brand, showcasing must-have pieces like a rich suede biker jacket. Ultimately taking inspiration from his youth, Amiri embraces rock culture with his effortlessly cool designs. Choice pieces include graphic tees, distressed denim, and patterned shirts.

Where to Buy: Mr Porter, Barneys New York, SSENSE, Farfetch

AMIRI Shearling Moto JacketPin
What to Buy Now: AMIRI Shearling Moto Jacket $3,990
Invest in a wardrobe essential with AMIRI’s luxurious shearling Moto jacket. The statement piece comes in a rich tan shearling and features cropped fit.

R13

Grunge style resurfaces as a major influence for R13's fall-winter 2017 collection.Pin
Grunge style resurfaces as a major influence for R13’s fall-winter 2017 collection.

Bringing some east coast flair to the equation, R13 is a New York-based fashion brand. Founded in 2008, R13 is the brainchild of designer Chris Leba. Although, Leba worked for POLO Ralph Lauren, his own label came about on a whim.

During an Italian trip to look at belt manufacturers, Leba stumbled upon a denim manufacturer and the idea to start his own brand took root. Starting out with a small collection, R13 was initially picked up by Barneys New York and the rest is history. While R13 is known for its distressed denim, the brand’s grunge inspirations take shape in a regular lineup of covetable sweaters, jackets, and tees.

Where to Buy: Barneys New York, SSENSE, Farfetch

R13 Distressed Graphic Kurt Cobain Cotton SweatshirtPin
What to Buy Now: R13 Distressed Graphic Kurt Cobain Cotton Sweatshirt $385
Show your love for Nirvana frontman Kurt Cobain with R13’s homage to the music legend.

Palm Angels

Tailoring and plaid come together with a skater attitude for Palm Angels' fall-winter 2017 collection.Pin
Tailoring and plaid come together with a skater attitude for Palm Angels’ fall-winter 2017 collection.

Palm Angels is the fashion brand of Moncler art director Francesco Ragazzi. The line launched in a grand way, following the production of a coffee-table bookir?source=bk&t=thefashi 20&bm id=default&l=ktl&linkId=dee0a361b9873819eee299ad87e023d0& cb=1501390444017Pin. Featuring photography by Ragazzi, the book captured Los Angeles skateboard culture and included a forward by Pharrell Williams. Continuing the theme of the Rizzoli published book, Palm Angels is an upscale spin on skate-inspired fashions.

A collision of cultures comes together for the label’s ongoing narrative, which brings Ragazzi’s Italian background together with skate culture. The brand is not only known for its casual attitude but relaxed approach to sartorial wear. The wardrobe of Palm Angels’ man includes everything from a “Legalize It” tee to a double-breasted blazer.

Where to Buy: SSENSE, Farfetch, Saks Fifth Avenue

Palm Angels Legalize It TeePin
What to Buy Now: Palm Angeles K-Legalize It Cotton Tee $240
Join the marijuana bandwagon and rock Palm Angels’ “Legalize It” tee.

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