The age of the millennials strikes again as HUGO Hugo Boss unveils its spring-summer 2017 campaign. The German brand enlists trendy photographer of the moment, Harley Weir for the season. Capturing an eclectic series of images in the California desert, Weir defines HUGO’s “Digital Oasis”.
Looking to the star power of the young generation, the advertisement features model Felix Gesnouin alongside social media stars Luka Sabbat and Anwar Hadid. Twin brothers Wyatt and Fletcher Shears of the band The Garden appear in the campaign as well, joining Alexandra Marzella’s photographer boyfriend, Jasper Briggs.