HUGO Hugo Boss Spring/Summer 2017 Campaign

Anwar Hadid stars in HUGO's spring-summer 2017 campaign. — Anwar Hadid stars in HUGO’s spring-summer 2017 campaign.

The age of the millennials strikes again as HUGO Hugo Boss unveils its spring-summer 2017 campaign. The German brand enlists trendy photographer of the moment, Harley Weir for the season. Capturing an eclectic series of images in the California desert, Weir defines HUGO’s “Digital Oasis”.

Looking to the star power of the young generation, the advertisement features model Felix Gesnouin alongside social media stars Luka Sabbat and Anwar Hadid. Twin brothers Wyatt and Fletcher Shears of the band The Garden appear in the campaign as well, joining Alexandra Marzella’s photographer boyfriend, Jasper Briggs.

HUGO Hugo Boss Spring/Summer 2017 Campaign

Luka Badnjar dons a sharp suit for HUGO's spring-summer 2017 campaign. — Luka Badnjar dons a sharp suit for HUGO’s spring-summer 2017 campaign.

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Brothers Wyatt and Fletcher Shears appear in HUGO's spring-summer 2017 campaign. — Brothers Wyatt and Fletcher Shears appear in HUGO’s spring-summer 2017 campaign.

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Harley Weir photographs Anwar Hadid for HUGO's spring-summer 2017 campaign. — Harley Weir photographs Anwar Hadid for HUGO’s spring-summer 2017 campaign.

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HUGO Hugo Boss 2017 Spring Summer Campaign 017 — Felix Gesnouin wears plaid tailoring for HUGO’s spring-summer 2017 campaign.

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HUGO Hugo Boss 2017 Spring Summer Campaign 018 — Luka Sabbat goes sporty for HUGO’s spring-summer 2017 campaign.

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HUGO Hugo Boss 2017 Spring Summer Campaign 008 — Fletcher Shears embraces classic black and white menswear for HUGO’s spring-summer 2017 campaign.

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HUGO Hugo Boss Spring/Summer 2017 Campaign

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