Behind the Scenes with Adam–People magazine’s Sexiest Man Alive, musician Adam Levine is gearing up for the holidays with a commercial for his namesake label. Filmed at the Chateau Marmont in Los Angeles by director Jonas Akerlund, the commercial which debuts December 2nd, exudes a rock ‘n’ roll energy through a voyeuristic presentation.
Behind the Scenes DKNY Spring/Summer 2014 Campaign–DKNY took to their Instagram yesterday as they shared a behind the scenes look at their spring/summer 2014 campaign shoot with photographer Mikael Jansson. Shooting campaigns for DKNY and DKNY Jeans in Times Square, the label enlisted rapper A$AP Rocky, skateboarder Dylan Rieder and models Cara Delevingne, Eliza Cummings and Jourdan Dunn.
Behind the Scenes with 2(X)IST–Preparing for their spring 2014 show that takes place later today in New York City, 2(X)IST held a fitting to get their latest offering just right. Playing an important role in showcasing the new range, Jason Scarlatti, VP of Design for 2(X)IST took the time out to share what the brand looks for in a model, expressing that “The models we cast resemble our brand DNA. Masculine, modern, confident men who care about being fit and the way they look and feel. All of the 2(X)IST models embody masculinity in mind, body and spirit – and radiate in the array of colors and styles featured in the spring collection.” Fused with dramatic colors, 2(X)IST’s spring offering features a focus on linear and architectural elements for a dynamic showing.
Making of Kult Paper °5–Photographer Nadia Von Scotti and stylist Andrea Kadler come together for a story in the upcoming issue of Kult Paper. Offering a behind the scenes look with a video, Kult models Constantin Cordes, Julius Gerhardt, Maximilian Frömbling, Nicolai Lübbers and Zack Hartwanger form a chic lot with a stylish setup outdoors. Dressed for the fall season, the lot embrace effortless looks, dressed in varsity jackets, denim, long underwear and more.
Grooming: Josephin Martens Creative Direction: Arne Schoenwald and Liam Back. Music: Liam and Keenan Back.
Beckham Bodywear Fall 2013–Swedish retailer H&M provides an early look at David Beckham’s Bodywear fall 2013 campaign with an exclusive behind the scenes video. The new David Beckham Bodywear collection will be available online and in stores beginning Thursday, August 22, 2013.
American Ideal–Denim label Lucky Brand gives us another preview of its upcoming Made in U.S.A. capsule collection for the fall season, with the release of this new advertising image. Leading model David Gandy (Ford New York) is once again on board with the brand, posing for Mario Sorrenti’s lens, who captures him wearing a casual wardrobe, made in the United States. / Creative direction by Matt Berman.