Tommy Hilfiger’s latest campaign captures the vibrant essence of athletic spirit and American collegiate style, igniting a renewed appreciation for classic sportswear. The Tommy Jeans International Games collection, a nostalgic nod to the memorable “International Games” capsule of ’96, has been reimagined for the modern wardrobe.
The new collection weaves together Tommy Hilfiger’s storied sporting and collegiate heritage, presenting various pieces where the past and present converge with flair.
Tommy Jeans International Games Campaign
The Tommy Jeans International Games collection includes an array of color-blocked shorts, warm-up jackets, and running singlets. The color palette, a unifying thread that combines the iconic Tommy Hilfiger red, white, and blue with vibrant yellow, black, and green, paints a picture of global unity.
Mick Schumacher and Stefon Diggs step into a world where style meets sport, their poised demeanor complemented by the pieces they adorn: a rugby shirt with boldly striped shoulders and arms, a redefined varsity jacket in a tactile cord, and a reworked Chicago sailing jacket that pays homage to vintage regatta windbreakers.
The “TOMMY 85” logo, emblazoned on a men’s mesh top, captures the essence of classic basketball jerseys.
Photographed by Juanita Richards in an authentic American collegiate setting, the campaign stars exude Tommy Hilfiger’s ‘Classic American Cool’ vibe. Tommy Hilfiger’s commentary on the collection ties the campaign back to its roots and the anticipation of 2024’s sports scene.
“The sporting calendar sets the cultural pulse for the year—and 2024’s shaping up to be amazing,” expressed Tommy Hilfiger. “We’re building on our legacy of working with pioneers in sport and reimagining timeless American icons through an archival lens.”
