Vintage Varsity: Tommy Jeans Unveils International Games Ad

The Fashionisto

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Published April 11, 2024

Mick Schumacher beams in a vibrant Tommy Jeans rugby shirt for the International Games campaign.Pin
Mick Schumacher beams in a vibrant Tommy Jeans rugby shirt for the International Games campaign. Photo: Juanita Richards / Tommy Hilfiger

Tommy Hilfiger’s latest campaign captures the vibrant essence of athletic spirit and American collegiate style, igniting a renewed appreciation for classic sportswear. The Tommy Jeans International Games collection, a nostalgic nod to the memorable “International Games” capsule of ’96, has been reimagined for the modern wardrobe.

The new collection weaves together Tommy Hilfiger’s storied sporting and collegiate heritage, presenting various pieces where the past and present converge with flair.

Tommy Jeans International Games Campaign

Football wide receiver Stefon Diggs is all smiles in a USA-themed Tommy Jeans sweatshirt, ready for action in the International Games ad.Pin
Football wide receiver Stefon Diggs is all smiles in a USA-themed Tommy Jeans sweatshirt, ready for action in the International Games ad. Photo: Juanita Richards / Tommy Hilfiger

The Tommy Jeans International Games collection includes an array of color-blocked shorts, warm-up jackets, and running singlets. The color palette, a unifying thread that combines the iconic Tommy Hilfiger red, white, and blue with vibrant yellow, black, and green, paints a picture of global unity.

German motorsports racing driver Mick Schumacher sports a collegiate Tommy Jeans varsity jacket and cap in a nod to classic Americana for the International Games campaign. Pin
German motorsports racing driver Mick Schumacher sports a collegiate Tommy Jeans varsity jacket and cap in a nod to classic Americana for the International Games campaign. Photo: Juanita Richards / Tommy Hilfiger

Mick Schumacher and Stefon Diggs step into a world where style meets sport, their poised demeanor complemented by the pieces they adorn: a rugby shirt with boldly striped shoulders and arms, a redefined varsity jacket in a tactile cord, and a reworked Chicago sailing jacket that pays homage to vintage regatta windbreakers.

The “TOMMY 85” logo, emblazoned on a men’s mesh top, captures the essence of classic basketball jerseys.

Stefon Diggs playfully pulls up the hood of his color-blocked jacket as part of the Tommy Jeans International Games campaign.Pin
Stefon Diggs playfully pulls up the hood of his color-blocked jacket as part of the Tommy Jeans International Games campaign. Photo: Juanita Richards / Tommy Hilfiger

Photographed by Juanita Richards in an authentic American collegiate setting, the campaign stars exude Tommy Hilfiger’s ‘Classic American Cool’ vibe. Tommy Hilfiger’s commentary on the collection ties the campaign back to its roots and the anticipation of 2024’s sports scene.

“The sporting calendar sets the cultural pulse for the year—and 2024’s shaping up to be amazing,” expressed Tommy Hilfiger. “We’re building on our legacy of working with pioneers in sport and reimagining timeless American icons through an archival lens.”


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