Tommy Hilfiger Embraces Seasonless Direct to Consumer Show Model

February 12, 2016
Tommy Hilfiger Spring/Summer 2016 Campaign
Tommy Hilfiger Spring/Summer 2016 Campaign

Add Tommy Hilfiger to the list of brands revolutionizing the fashion industry and the way we look at runway season. Beginning in September 2016, Tommy Hilfiger will be revealing its new collections with a multi-media broadcast. Immediately following the reveal of the range, products will be available to purchase through retail, ecommerce and wholesale channels.

Discussing the change of business, Hilfiger shares, “I founded my brand to be accessible and inclusive, and I’ve always considered the consumer to be the most important aspect of our business.”

Tommy Hilfiger Fall/Winter 2016 Menswear
Tommy Hilfiger Fall/Winter 2016 Menswear

The American designer continues, “In the past 30 years, we’ve paved the way in fusing fashion and entertainment. This philosophy has always been a part of my dream to connect our global consumers to inspiring, unexpected fashion experiences. We’ve been building towards this for a long time, and the natural progression of this approach to democratizing the runway is to make the full excitement and energy of NYFW directly accessible to our consumers in a globally impactful way.”

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Tommy Hilfiger chief executive officer Daniel Grieder adds, “As one of the world’s most recognized American lifestyle brands and most visible shows at NYFW, we have a unique opportunity to take a leadership role in moving the runway closer to the consumer.”

Grieder explains, “In line with our vision to become more consumer centric, it’s important that we channel the incredible visibility and engagement that our shows generate into the moment when the product launches. This is the next step in our journey to shorten the development cycle and balance our approach to meet the diverse needs of consumers, buyers and media. We are committed to working in a new way with our business partners and the industry to achieve this goal.”