London Fashion Week was founded in 1984. Th event is organized by the British Fashion Council and takes place during the months of February and September. In Summer 2012, London Fashion Week Men’s was launched as a fashion week dedicated to menswear. Initially called, London Collections: Men, the event takes place in January and June, boasting brand ambassadors such as top British model David Gandy. Fashion brands that have embraced London Fashion Week Men’s, returning home from foreign arenas include Alexander McQueen.