Paul Smith’s Latest Campaign Captures the Art of Summer Escape

Relaxed tailoring, open-knit layers, and saturated summer color shape Paul Smith’s spring-summer 2026 campaign with Thibaud Charon and Fernando Cabral.

The Fashionisto

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Published May 21, 2026

Thibaud reclines back across a vintage Lambretta scooter in white trousers and a pale shirt, sipping from an espresso cup against a hilltop Italian view, in Paul Smith’s spring-summer 2026 campaign
Thibaud Charon appears in Paul Smith’s spring-summer 2026 campaign, reclined across a vintage scooter at a sun-baked overlook. Photo: Samuel Bradley / Paul Smith

Paul Smith’s spring-summer 2026 campaign imagines summer dressing as a cultivated escape, a wardrobe shaped for long afternoons, stone villages, and slightly eccentric elegance. Photographed by Samuel Bradley, the advertisement follows models Thibaud Charon and Fernando Cabral through sun-faded Italian streets and quiet courtyards, where relaxed tailoring, open-knit tops, and printed shorts feel naturally tied to the pace of summer living.

Paul Smith Spring 2026 Campaign

Fernando jumps forward in a coral open-knit sleeveless vest and burgundy pleated trousers as a woman in a navy blazer and red trousers laughs from a wooden chair set between red-and-white and yellow-and-white striped deck chairs against a stucco villa wall
Fernando Cabral leans into the campaign’s playful side in a coral open-knit vest staged among vintage striped deck chairs. Photo: Samuel Bradley / Paul Smith

Paul Smith has always occupied a particular corner of menswear, one where classic British tailoring meets artistic irreverence, and this season extends that idea through clothing that feels playful yet socially assured.

Cropped torso shot of Fernando in a citrus-yellow open-knit sleeveless top tucked into Paul Smith abstract floral-print shorts in pink, green, and orange, an orange umbrella behind him against a bright blue sky
A citrus knit and abstract floral shorts pull the Paul Smith holiday palette into full saturation on Fernando Cabral. Photo: Samuel Bradley / Paul Smith

Styled by Ben Schofield, the collection frames summer style as everyday behavior. Sleeveless knits arrive in saturated citrus shades, silk scarves hang loosely from lightweight shirting, and jackets appear relaxed enough for travel or dinner somewhere coastal.

Fernando reclines on a pink crocheted hammock in a slim gray tailored jacket embroidered with bird motifs at the lapels, paired with high-waisted pale trousers, a black tie, and blue socks
Tailoring loosens into the afternoon as Fernando Cabral wears a bird-embroidered Paul Smith jacket on a pink hammock. Photo: Samuel Bradley / Paul Smith
Thibaud holds a one-handed handstand in the middle of an Italian village street in a cream long-sleeve ribbed top and gray pinstripe trousers, stone houses and Tuscan hills stretched behind him
Thibaud Charon throws an impromptu handstand down a quiet stone village street for the season. Photo: Samuel Bradley / Paul Smith

Even the campaign’s black-and-white imagery has a cinematic leisure reminiscent of postwar European travel photography that sold the fantasy of disappearing for the season. Here, though, the clothes remain grounded in practicality. Paul Smith’s wardrobe shifts easily between vacation dressing and city life, which increasingly feels like the defining instinct behind the modern ensemble.

Thibaud leans into a small niche in a tall stone perimeter wall along an empty road, dressed in a dark Paul Smith suit and a flat cap, photographed in wide black and white
A wide black-and-white frame closes the story with Thibaud Charon in Paul Smith tailoring against a massive stone wall. Photo: Samuel Bradley / Paul Smith

For another angle on Paul Smith’s holiday instinct, see the brand’s recent capsule with Barbour.

Back-view crop of Thibaud in a burgundy corduroy newsboy cap and a fine-ribbed knit top embroidered with the Paul Smith signature across the upper back
Low-angle black-and-white portrait of Thibaud in a black tee tucked into pinstripe trousers, a Paul Smith Hotel room key dangling from his belt and sunglasses pushed into his hair, framed against an Italian street corner
Fernando sits on the ledge of an open window with green shutters set into a yellow Italian stucco facade, holding a small bouquet of white flowers in a printed botanical shirt, gray pleated trousers, and leather sandals
Back-view crop of Thibaud in a cream silk polka-dot shirt with a long Paul Smith striped tie-scarf trimmed in rainbow stripes draped loose down his back, a Tuscan stone archway blurred behind him
Thibaud perches on a low stone village wall in a cream knit top and gray trousers, a tall Italian stone house and a clothesline of neighbors’ laundry filling the frame behind him
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