Massimo Dutti Revives the 90s & Gets the Proportions Right

The Fashionisto

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Published March 23, 2026

Massimo Dutti 90s Edit
Massimo Dutti channels the 90s with its latest edit starring model Colin Otto. Photo: Ami Lusinchi / Massimo Dutti

Massimo Dutti takes the 90s back to Rome, and the city makes total sense as a setting. Captured across cobblestoned piazzas and along the Tiber, A Forever Story 90s Edit operates on a European frequency. Appearing alongside Liz Kennedy, model Colin Otto reflects the man who has always dressed this way and sees nothing to update.

Massimo Dutti 90s Edit

Massimo Dutti 90s Edit

This season’s wardrobe is curated with clear minimalism: full-cut trousers in charcoal and khaki, a dark leather jacket over a white henley, a linen shirt worn loose over suede-trimmed slacks, and a braided belt cinched over navy and black.

Massimo Dutti 90s Edit

The pieces recall a moment when menswear trusted proportion over novelty, when wide trousers were just trousers and a tassel loafer closed the look with no argument.

Massimo Dutti 90s Edit

Colin walks through Piazza Navona in a camel car coat and burgundy tee over washed light denim, and the whole image lands somewhere between a film still and a wardrobe memory.

Massimo Dutti 90s Edit

The dark suede zip jacket against cream trousers in the narrow Roman alleyway is the standout look: two textures in quiet opposition, finished with tan suede sneakers and an olive bag.

Massimo Dutti 90s Edit

Massimo Dutti has been dressing this man for decades. The 90s framing is less a nostalgic gesture and more a simple acknowledgment that the proportions were correct then and remain correct now.

Massimo Dutti 90s Edit

The wider Massimo Dutti spring 2026 story goes just as far in the brand’s Made in Italy collection.

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