For its spring-summer 2026 campaign, Ferragamo handed the visual direction to filmmaker Antoneta Alamat Kusijanović. The Italian villa setting, all stone floors and ornate staircases and shelves of leather-bound books, gives the clothes a sense of belonging to a longer history than any single season.
Ferragamo Spring/Summer 2026 Campaign
Edoardo Sebastianelli arrives on the scene in a terracotta-red jacket with a mandarin collar and wide cream trousers, carrying leather Hug bags. Pierre Francois Jacob brings a generational dimension to the campaign, dressed in an oversized taupe suit that pools and drapes as though the clothes have simply settled into the man wearing them.
The campaign’s palette of camel, cream, navy, and an insistent terracotta-red carries the focused restraint that stylist Lotta Volkova tends to bring to a set. One image takes the camel story to its logical conclusion: Kaplan Hani in a long, boxy coat worn over matching wide trousers with a turtleneck, belt, dark loafers, and the Hug tote providing the contrast.
The library shot, in which Edoardo sits in a floral-upholstered chair in wide navy trousers, a white poplin shirt with burgundy contrast cuffs, and a golden tie, is the most formally composed image in the campaign and the most telling about where Ferragamo stands. A house with this much history can afford to let the clothes carry the conversation, and this advertisement is confident enough to do just that.
The Italian heritage that Ferragamo has long staked its reputation on takes a different form in the Ferragamo fall 2026 collection.
