Drew Starkey Puts Muscle Behind YSL MYSLF

The Fashionisto

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Published September 22, 2025

Drew Starkey for YSL MYSLF L'ABSOLU
Drew Starkey takes the spotlight for YSL MYSLF L’ABSOLU. Photo: YSL Beauty

YSL Beauty has named Drew Starkey as the latest U.S. Voice of MYSLF L’ABSOLU. Starkey carries a presence that sits between toughness and restraint, qualities that translate effortlessly into fragrance.

Drew Starkey for YSL MYSLF L’ABSOLU

Drew Starkey for YSL MYSLF L'ABSOLU campaign

YSL conveys its idea of what contemporary masculinity communicates. Starkey appears stripped down in a black sleeveless knit and a single silver chain, holding the sleek mirrored MYSLF L’ABSOLU bottle.

Drew Starkey for YSL MYSLF L'ABSOLU ad

The bottle already carries recent history. Austin Butler set the tone with MYSLF, while Shai Gilgeous-Alexander gives L’ABSOLU its athletic charge. Now Starkey brings a calming energy, extending the scent’s story in another direction.

Starkey’s turn for YSL follows his role in the Loewe spring 2025 campaign, displaying his ease in moving between cinematic roles and the language of luxury.

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