![YOOX 2018 Mens Western Style 005 Embracing western style, Louis Baines connects with YOOX for a new fashion edit.](https://www.thefashionisto.com/wp-content/uploads/2018/11/YOOX-2018-Mens-Western-Style-005.jpg)
YOOX is rodeo ready as it delivers a new style guide. Taking to the open range, the retailer enlists the help of model Louis Baines. Making a case for contemporary western style, Louis warms up to modern designer interpretations on the timeless aesthetic. Front and center, he wears brands such as Valentino. Louis not only dons key items such as the western shirt and denim but must-have accessories too. Stepping out, Louis wears Brunello Cucinelli suede boots, while keeping time with a Gucci watch.
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![YOOX 2018 Mens Western Style 004 Drawing attention to accessories, YOOX spotlights a Gucci watch.](https://www.thefashionisto.com/wp-content/uploads/2018/11/YOOX-2018-Mens-Western-Style-004.jpg)
![YOOX 2018 Mens Western Style 001 Louis Baines layers in knitwear from YOOX. He also sports corduroy pants.](https://www.thefashionisto.com/wp-content/uploads/2018/11/YOOX-2018-Mens-Western-Style-001.jpg)
![YOOX 2018 Mens Western Style 003 Western style is front and center with Brunello Cucinelli suede boots.](https://www.thefashionisto.com/wp-content/uploads/2018/11/YOOX-2018-Mens-Western-Style-003.jpg)
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